Cluster Assistant Director of Sales
Skills
About This Role
Developing & Executing Sales Strategies
- Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
- Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
- Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.
- Assists with the development and implementation of promotions, both internal and external.
Maximizing Revenue
- Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
- Recommends booking goals for sales team members.
Managing Sales Activities
- Approves space release for catering to maximize revenue (DOS, Group) in the absence of a Business Evaluation Manager.
- Participates in sales calls with members of sales team to acquire new business and/or close on business.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Analyzing & Reporting on Sales and Financial Data
- Analyzes market information by using sales systems and implements strategy to achieve property s financial room and catering goals.
- Assists Revenue Management with completing accurate six period projections.
- Reviews sales and catering guest satisfaction results to identify areas of improvement.
Ensuring Exceptional Customer Service
- Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels.
- Meets with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.
- Empowers employees to provide excellent customer service.
- Observes service behaviors of employees and provides feedback to individuals and/or managers.
- Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
- Ensures that a customer recognition program is in effect throughout Sales.
- Executes and supports the company s Customer Service Standards and property s Brand Standards.
- Participates in and practices daily service basics of the brand.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
- Gains understanding of the property s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Building Successful Relationships
- Develops and manages relationships with key stakeholders, both internal and external.
- Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative.
- Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements.
- Attends customer events, trade shows and sales missions to maintain, build or develop key relationships with GSO Managers and customers.
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