Cluster Assistant Director of Sales

Job Description

Assistant Director Of Sales

Sales Strategy And Business Development

• Assist in the development and execution of the hotel's sales strategy to achieve revenue and profitability goals.
• Identify new business opportunities across corporate, government, MICE, leisure, wholesale, and travel trade segments.
• Develop and maintain strong relationships with key clients, corporate accounts, travel agencies, event planners, and business partners.
• Conduct market analysis and competitor benchmarking to identify trends, opportunities, and business risks.
• Participate in creating annual sales plans, budgets, forecasts, and action plans.
• Represent the hotel at industry events, trade shows, networking functions, and sales missions.

Revenue Generation

• Drive room revenue, banquet sales, catering revenue, and other hotel-related business opportunities.
• Support the achievement of monthly, quarterly, and annual sales targets.
• Monitor account production and market performance to maximize revenue opportunities.
• Work closely with Revenue Management and Marketing teams to optimize business mix and pricing strategies.
• Ensure effective management of sales leads, inquiries, proposals, and contracts.

Leadership And Team Management

• Assist in managing, mentoring, and developing the sales team.
• Provide guidance, performance coaching, and support to Sales Managers and Executives.
• Conduct regular sales meetings and contribute to departmental training initiatives.
• Ensure compliance with hotel policies, procedures, and brand standards.
• Act on behalf of the Director of Sales during their absence.

Account Management

• Maintain a portfolio of key accounts and strategic clients.
• Conduct regular client visits, presentations, and relationship-building activities.
• Negotiate rates, contracts, and service agreements within approved guidelines.
• Ensure high levels of customer satisfaction and retention.
• Reporting and Administration
• Prepare and present sales reports, forecasts, market intelligence, and business performance updates.
• Maintain accurate records within CRM and sales systems.
• Track sales activities, pipeline performance, and conversion ratios.
• Support budget preparation and expense management within the department.

Cross-Functional Collaboration

• Work closely with Operations, Revenue Management, Marketing, Reservations, and Events teams to ensure successful execution of business opportunities.
• Coordinate site inspections, familiarization trips, and client events.
• Ensure smooth handover of confirmed business to operational departments.

Qualifications

Hospitality

Integrity

Leadership

Teamwork

Ownership

Now

• , bringing urgency and discipline to every moment, knowing it can make a lasting impact.
• To Thrive In This Role, You Should Have
• A Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 5–8 years of sales experience within the hospitality industry, including at least 2 years in a supervisory or leadership role.
• Proven ability to develop business opportunities, grow market share, and achieve revenue goals.
• Strong leadership skills with the ability to inspire, coach, and develop high-performing teams.
• Excellent communication, presentation, negotiation, and relationship-building abilities.
• Commercial acumen with a strategic and results-driven mindset.
• Strong analytical skills with experience in sales forecasting, budgeting, and market analysis.
• Proficiency in CRM systems, Microsoft Office, and hotel sales applications.
• A collaborative approach that values teamwork across departments.
• High levels of integrity, accountability, professionalism, and attention to detail.
• The ability to adapt in a fast-paced environment while maintaining a strong focus on guest and client satisfaction.