Chinese Social Media & Community Executive
Skills
About This Role
Overview
- Manage and handle Chinese social media platforms such as WeChat, Xiaohongshu (RED), Douyin, Weibo, and other relevant platforms.
- Create, schedule, and publish engaging social media content targeted toward the Chinese audience.
- Monitor social media engagement, messages, comments, and customer inquiries.
- Coordinate with the marketing team to plan promotional campaigns and brand awareness activities.
- Stay updated with Chinese social media trends, influencers, and digital marketing strategies.
- Support translation of marketing materials from English to Mandarin and vice versa.
- Analyze social media performance and prepare monthly reports.
- Build relationships with Chinese influencers/KOLs for collaborations and promotions.
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