Chief Digital and eCommerce Officer

Overview

Responsibilities And Duties

• Take full ownership of the digital P&L, including revenue, gross margin, contribution margin, and operating profit across web, app, and any marketplace activity.
• Lead annual planning, monthly forecasting, and the weekly trading rhythm at the standard expected of a serious digital business.
• Own pricing, promotion, and category economics in close partnership with the rest of the leadership.
• Own the digital product roadmap across web and app, with a clear, customer-led prioritization framework.
• Build the in-house product, design, and engineering capability required to operate a modern, conversion-optimized digital storefront.
• Lead the technology choices that support the online business, in partnership with the broader technology function.
• Run the online trading operation, including range visibility, search relevance, recommendations, and promotional planning.
• Develop the marketplace and partner strategy where appropriate.
• Ensure the online proposition is coherent and commercially optimized.
• Own the digital customer P&L, including acquisition, retention, lifetime value, and reactivation.
• Lead performance marketing, SEO, CRM, lifecycle marketing, and loyalty.
• Build the data, personalization, and segmentation engine that turns a single view of the customer into measurable commercial impact.
• Lead the fulfillment and last-mile strategy, including the right balance of own and third-party logistics.
• Own the post-purchase experience end to end, from order confirmation to delivery, returns, and after-sales support.
• Set the standard for digital customer experience across all touchpoints.
• Sit on the executive committee as the voice of the customer and the online business.
• Represent the digital agenda to the Chief Executive Officer and the board.
• Build a digitally fluent, commercially disciplined team with strong representation of Saudi national talent.

Requirements And Qualifications

• Twelve to eighteen years in eCommerce, digital, or direct-to-consumer leadership, with at least five years owning a meaningful online P&L.
• A demonstrable track record of taking a digital channel from low single-digit to material double-digit share of group revenue, profitably.
• Experience leading a digital function during a period of structural change, including operating model, talent, and platform decisions.
• Strong commercial instinct, comfortable owning gross margin, contribution margin, and operating profit, not only top-line growth.
• Fluent in modern digital architecture, including headless commerce, composable platforms, search and personalization, app development, and CDP and CRM tooling.
• Sharp on performance marketing economics, lifetime value modeling, and the unit economics of last-mile delivery.
• Confident with marketplace dynamics and third-party seller models where relevant.
• Direct, data-led, and unafraid to make trade-offs in pricing, range, and investment.
• Bachelor's degree in business, economics, engineering, or a related discipline. Master's degree or MBA is an advantage.
• Arabic language is an advantage. English is required.