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Channel Manager, Marketing Automation
Dechra
USA
Full-time
Senior · 5+ years experience
Onsite
USD 60000-82000 yearly / year
Discovered 1 months ago
Salesforce Marketing Cloud Account Engagement (Pardot)Engagement StudioSalesforce CRMSalesforce Data 360
Key Skills for This Role
Salesforce Marketing Cloud Account Engagement (Pardot)Engagement StudioSalesforce CRMSalesforce Data 360
Full Job Posting
- Own the day-to-day administration, configuration, quality, and optimization of Salesforce Marketing Cloud Account Engagement (Pardot).
- Ensure reliable execution of email campaigns, Engagement Studio programs, forms, landing pages, segmentation, automation rules, dynamic content, scoring/grading, lead routing, and Salesforce campaign processes.
- Maintain campaign continuity, troubleshoot platform and integration issues, and proactivelyidentifyoperational risks before they affect customers or the business.
- Establish and maintain process documentation, runbooks, naming conventions, QA standards, templates, governance, and business-continuity procedures.
- Manage external marketing automation contractors, agencies, and freelancers, including scope, prioritization, quality, timelines, and knowledge transfer.
- Develop and execute a marketing automation roadmap aligned with business priorities, customer experience goals, revenueobjectives, and the broader U.S. Digital Marketing roadmap.
- Lead cross-functional initiatives across Marketing, Sales, IT, Analytics, CRM, and other stakeholders to deliver integrated campaigns and capabilities.
- Translate business requirements into scalable automation solutions, prioritize the automation backlog, and manage complex projects from requirements through deployment and optimization.
- Define and report KPIs for automation performance, operational efficiency, customer engagement, conversion, data quality, and business impact.
- Serve as a trusted advisor to marketing and sales leadership on marketing automation, lifecycle engagement, and MarTech best practices.
- Partner with CRM, data, analytics, IT, and digital teams to strengthen integration among Pardot, Salesforce CRM, Salesforce Data 360, websites, analytics, and downstream activation channels.
- Support Data 360 activation, including audience segmentation, activation use cases, identity/data readiness, and connection of unified customer data to marketing journeys.
- Develop scalable segmentation and audience-management approaches that improve relevance while reducing manual campaign effort.
- Help evolve lifecycle journey orchestration across customer stages and product-category needs, including launch, growth, retention/defend, event follow-up, and other priority journeys.
- Partner on website-to-CRM/CDP activation, ensuring forms, behavioral signals, campaign data, and customer interactions can be used effectively across the ecosystem.
- Maintain strong data quality, consent, preference, and regulatory practices across marketing automation workflows.
- Oversee development and deployment of email campaigns, landing pages, forms, nurture programs, and automated journeys with a focus on customer experience, UX, conversion, and brand consistency.
- Apply A/B testing, experimentation, and conversion-rate optimization principles to improve engagement and performance.
- Partner with Analytics to create actionable reporting and attribution that connects automation activity to customer behavior and business outcomes.
- Use campaign and customer data toidentifyopportunities for improved segmentation, journey logic, timing, content, and next-best engagement.
- Help establish the foundation for scalable personalization using customer, behavioral, CRM, and Data 360 signals.
- Partner with Digital Marketing leadership on responsible AI-enabled marketing use cases, including customer experience, content/engagement optimization, customer intelligence, and next-best engagement.
- Evaluate emerging marketing automation and AI capabilities for practical business value, scalability, governance, and integration with Dechra's technology ecosystem.
- Ensure automation and AI-enabled experiences follow appropriate governance, privacy, regulatory, and brand standards.
- Provide training, documentation, and support to internal teams on marketing automation capabilities, processes, and best practices.
- Serve as a digital leader and product-category liaison from the Digital Marketing Team to assigned brand/category teams.
- Advise category teams on digital strategy, automation opportunities, campaign performance, audience strategy, and optimization.
- Coordinate category needs with channel program managers and ensure automation work is prioritized against enterprise and business objectives.
- Bachelor's degree in Marketing, Business, Marketing Technology, or related field, or equivalent relevant experience.
- At least 5 years of experience in marketing automation, marketing operations, MarTech, or digital marketing, including at least 2 years leading complex programs or cross-functional initiatives.
- Animal health, pharmaceutical, healthcare, or other regulated-industry marketing experience; familiarity with CVM requirements is a plus.
- Hands-on experience administering and optimizing Salesforce Marketing Cloud Account Engagement (Pardot), including Engagement Studio, automation rules, forms/landing pages, segmentation, scoring/grading, campaign execution, and reporting.
- Strong working knowledge of Salesforce CRM and the relationship between marketing automation, campaign management, lead/contact data, routing, and sales processes.
- Demonstrated success building scalable automation programs and operating processes that deliver measurable business impact.
- Experience with data-driven segmentation, lifecycle/nurture strategy, experimentation, analytics, and performance optimization.
- Strong documentation, governance, QA, troubleshooting, vendor management, and project/program management skills.
- Ability to translate between technical teams and marketing/business stakeholders and to operate effectively in a fast-changing environment.
- Working knowledge of CAN-SPAM, GDPR/privacy principles, consent/preference management, and regulated marketing environments.
- Ability to travel up to 25%.
About Dechra
Pharmaceutical Manufacturing2707 employeesFounded 1997
Private global veterinary pharmaceutical company developing, manufacturing, and selling medicines and related products exclusively for veterinary professionals.
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