Channel Manager, D2C

Responsibilities

• Own the end-to-end D2C P&L, driving topline and bottom-line targets through sell-through planning, inventory health tracking, and pricing/promotions strategy. Lead annual budgeting, planning cycles, and the D2C event calendar - festive periods, platform sale days and align website creative to each cycle. Co-own the performance marketing investment across Google and Facebook with marketing to deliver revenue targets Co-Own the SEO/GEO charter with marketing for the D2C website, driving organic and AI-led traffic growth. Build the retention/growth engine that drives repeat purchase, leveraging 1P data-led re-engagement across email, WhatsApp, and AI-calling. Own the platform roadmap (Shopify) and manage key 3rd-party integrations - payment gateway, checkout, martech tools, logistics aggregators, loyalty and OMS Co-Own logistics performance with distributor and SCM - TAT adherence, RTO%, and COD/prepaid mix - to optimize delivery cost and customer experience. Co-Own CRM performance, monitoring CSAT, FCR, FRT, and SLA adherence to ensure a consistently strong customer experience. Lead and mentor D2C growth manager, Product manager and Merchandiser & manage relationships with external agencies and partners across marketing, technology, distributor and logistics. Knowledge, Skills and Abilities: Analytical Strong analytical skills with the ability to translate data into actionable growth strategies across the full funnel. Comfort owning and interpreting P&L, performance marketing, and retention metrics to drive business decisions. Technical Working knowledge of Shopify and the broader Martech, payments, and logistics ecosystem. In-depth understanding of performance marketing concepts, including ROAS, CAC, and conversion optimization. Strong understanding of SEO/GEO best practices and tools. Proficient in Microsoft applications - Word, Excel, PowerPoint, etc. Leadership and Collaboration Proven ability to lead and mentor a team while managing cross-functional and external stakeholders. Excellent communication skills to clearly articulate ideas and drive alignment across marketing, product, tech, and operations. Ability to quickly adapt, focus, and deliver results in a fast-paced, ever-changing environment. Education/Experience: MBA from Tier I or Tier II Business schools. 10+ years of experience in D2C/e-commerce, with a proven track record of owning P&L and driving channel growth. Experience managing teams and external stakeholders in a fast-paced, high-growth environment.