Channel Development Manager - Riyadh
Role Overview
Full-time, on-site role responsible for expanding and managing distribution channels for the group's food brands in Riyadh.
Drives profitable growth across retail, including modern trade and e-commerce, and wholesale/distributor channels throughout Saudi Arabia, with a Riyadh focus.
Partners commercially with the Heads of Business Development and Marketing and Sales, combining strategic planning with hands-on execution.
Key Skills for This Role
Full Job Posting
Company
Al Amoudi Group & Partners is a diversified business founded in 1983 and active in the food industry across the Middle East and Africa.
Its brands include Baker's Choice, Bareeq Almas, Butterfly, and Al Tabakh Alsaeed; the company cites quality, innovation, sustainable growth, and Saudi Arabia's Vision 2030.
Role description
Full-time, on-site role responsible for expanding and managing distribution channels for the group's food brands in Riyadh.
Drives profitable growth across retail, including modern trade and e-commerce, and wholesale/distributor channels throughout Saudi Arabia, with a Riyadh focus.
Partners commercially with the Heads of Business Development and Marketing and Sales, combining strategic planning with hands-on execution.
Key responsibilities
- Identify, onboard, and nurture channel partners; monitor performance and align partners with sales targets and brand strategies.
- Develop channel business plans, execute channel growth strategies, and secure new listings, business, and partnerships to expand distribution and revenue.
- Own retailer, wholesaler, and distributor relationships; lead business reviews, joint growth plans, trade terms, and pricing.
- Drive product launches, promotions, and in-store activation; coordinate with marketing and merchandising and monitor competitors and market trends.
- Support forecasting and budgeting; analyze market data and use CRM and sales analytics to track performance.
- Prepare performance reports, market intelligence, and recommendations for senior management.
- Coordinate with sales, marketing, and supply chain to improve product availability and visibility.
- Assess market opportunities and customer needs; hold regular partner meetings and resolve operational issues.
Qualifications and requirements
- Strong channel development and sales experience in FMCG or the food industry; experience managing channel partners and accounts.
- Experience in business planning, channel strategy, forecasting, and performance analysis.
- Knowledge of the Saudi market, particularly Riyadh, and local business practices and regulations.
- Strong communication, negotiation, and presentation skills; ability to influence internal and external stakeholders.
- Ability to work on-site in a dynamic environment, prioritize multiple initiatives, and meet deadlines.
- Bachelor's degree in Business, Marketing, Commerce, or a related field; advanced qualifications are an advantage.
- Fluency in English and Arabic is mandatory.
- 10+ years of food-industry commercial experience with retail, wholesale, and Horeca channel management in Saudi Arabia.
- Strong record in key account management, negotiation, and distribution expansion; proficiency with CRM and sales performance tools.
- Private-label experience is a plus; Arabic proficiency is highly beneficial in the qualifications section.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career