Channel Development Manager
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Key skills for this role
About the Role
Key Accountabilities 1. P&L Management · Prepare & Align Annual Plan to ensure the adequate growth trajectory of the Channels. · Prepare & align Business cases to ensure financial viability of the projects & proposals, including Cap-ex requirements, Operational resources, Revenue Opportunity & ROI.
Key Skills for This Role
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Key Accountabilities
- **1. P&L Management**
- ·
- Prepare & Align Annual Plan to ensure the adequate growth trajectory of the Channels.
- · Prepare & align Business cases to ensure financial viability of the projects & proposals, including Cap-ex requirements, Operational resources, Revenue Opportunity & ROI.
- **2. Internal & External Relations**
- ·
- Work closely with SADAFCO’s Govt.
- Relations department to ensure necessary permissions are taken on time to execute plans
- · Develop strong partnerships with customers who can manage permissions on their behalf
- · Work closely with Field Sales Operations to ensure identified customers receive adequate service & deliveries
3. Visibility
- · Coordinate & Execute the Requirements of Frozen In-Store & On-Ground Activation & Visibility Plans
- Create relevant and innovative visibility materials for customers end-to-end (design to deployment).
- Execute in-store promotional campaigns, including managing point-of-sale materials and displays.
- Plan and execute experiential marketing or in-store activation programs to drive brand engagement.
- Work with Marketing Teams and merchandising teams to ensure consistent brand visibility and customer experience.
4. Category Execution
- Develop and implement Channel Development strategies tailored to channel and customer requirements.
- Prepare planograms for different sales channels and for various freezer/cabinet types.
- Manage channel development budgets and allocate resources effectively to maximize ROI.
- Analyze market data, sales trends, and promotion results to measure effectiveness and optimize future plans.
- Design and maintain a promotional calendar for all channels, aligning with brand strategy and business objectives.
- Ensure timely delivery of campaigns across channels.
5. Cross-Functional Collaboration
- Collaborate with Sales, Commercial, and Supply Chain teams to align channel development initiatives with business priorities.
- Coordinate with Marketing, Brand, and Digital teams to ensure integrated campaigns and consistent messaging.
- Provide training and guidance to the field sales team on channel development activities and execution standards.
Job Requirements
- Minimum: Bachelor degree in Business Administration, Marketing or related fields
- Minimum 5 years of relevant sales experience of managing non-traditional channels with leading FMCG company
- Experience in business development, managing relationships, and building new partnerships.
- Strong knowledge of distribution, channel management, and in-store execution.
- Experience in channel development campaigns, visibility materials, planograms, and budget management.
- Ability to collaborate across Sales, Commercial, Supply Chain, and Marketing teams.
- Fluent in Arabic & English
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