CBD Digitalization & Analytics Assistant Manager - Arabia

Job purpose and scope

Data management and engineering

• Manages 1,700+ daily, weekly, and monthly files from retailers, distributors, SAP, and syndicated providers in varied structures, currencies, units, and granularities.
• Owns sell-in, sell-out/EPOS, distribution, trade stock, and execution datasets, including OSA and Share of Shelf.
• Builds and maintains ETL pipelines using Power Query, Python, SQL, Azure Data Factory, and Databricks to address schema changes, duplicates, missing values, invalid barcodes, conversions, and late submissions.
• Runs quality checks and cross-source reconciliations; maintains product, customer, and hierarchy master data and governed reporting models.

Sell-out data and product mapping

• Manages monthly sell-out collection, cleansing, mapping, validation, and publishing for retail customers.
• Maps retailer SKUs to Unilever and competitor product hierarchies for market-share and competitor analysis.
• Maintains Python machine-learning mapping using exact, fuzzy, and semantic matching, nearest-neighbour search, historical consensus, and hierarchy rules.
• Monitors model accuracy and confidence thresholds and runs manual review for uncertain items.

Power BI and automation

• Develops and maintains regional Power BI dashboards for sell-in, sell-out, execution, trade stock, and commercial scorecards.
• Builds data models and DAX measures for time intelligence, period switching, unit toggles, ranking, growth, and market share.
• Manages row-level security, user and workspace permissions, refreshes, gateways, publishing, versioning, and report performance.
• Automates reporting with Power Automate, Power Query, Python, and advanced Excel; standardizes templates and file formats with data owners.

AI and commercial insights

• Develops machine-learning models for data accuracy and efficiency and supports AI agents and conversational analytics tools.
• Explores AI and GenAI use cases with IT, including Databricks, Azure, Power BI Copilot, and AI Foundry.
• Analyzes growth, market share, pricing, distribution, customer performance, stock risks, and competitor activity across markets and business groups.
• Supports Joint Business Planning and customer and business reviews with analysis and presentations; conducts pricing analysis and scenario modelling.
• Identifies opportunities and risks, responds to new business questions, develops dashboards and analytical tools, onboards data sources and markets, and delivers ad-hoc analysis.

Leadership and governance

• Leads, coaches, and develops up to six analysts and plans work across daily, weekly, and monthly cycles.
• Prioritizes requests and manages the analytics roadmap with stakeholders.
• Maintains KPI definitions, naming conventions, validation rules, documentation, and runbooks; trains business users and promotes self-service analytics.

What you need to succeed

• Bachelor's degree in Engineering, Computer Science, Statistics, Business, or a related field.
• 7+ years in business intelligence, commercial analytics, or data roles; FMCG, retail, or ecommerce experience is ideal.
• Strong Power BI skills, including data modelling, DAX, and Power Query, and strong SQL.
• Python skills for data processing, automation, and matching or machine learning; pandas, RapidFuzz, scikit-learn, or similar tools.
• Understanding of FMCG commercial metrics including sell-in, sell-out, market share, trade stocks, DOC/DRR, TTS, and P&L.
• Proven experience building reporting from scratch and automating manual processes.
• Ability to explain data to non-technical and senior audiences and experience leading a small analytics team.

Nice to have

• Experience with Microsoft Fabric, Databricks, or lakehouse platforms.
• Hands-on experience building AI agents or GenAI solutions, including M365 Copilot, Agent Builder, Azure AI Foundry, or LLM APIs.
• Experience with GCC retailer sell-out and syndicated data such as Nielsen or Dunnhumby.
• Experience with Azure Data Factory or similar ETL tools.

About Unilever