Category Visual Merchandiser
Skills
About This Role
Planogram & Seasonal VM Execution
- Create and deliver Planogram Dockets to VM and Operations teams within timelines as per the Seasonal Launch Gantt Chart.
- Develop seasonal Planograms for Lingerie and Q-Bay categories in line with the annual Business Calendar.
- Prepare layout markings and zoning plans for new seasons and new store openings.
- Highlight key seasonal activities and focus collections across stores.
- Provide key collection selections, mannequin outfit guidelines, styling dockets, and price point direction for seasonal launches and promotions.
- Coordinate with the Design Team for in-store communication requirements, including placards, bundle offers, product signage, and generic A4 signage every season.
- Develop Non-Seasonal VM Dockets covering:
• Do’s & Don’ts
- Mannequin Placement
- Props Placement
Competition Mapping & Market Research
- Conduct competition mapping for respective categories, focusing on:
- New fixtures
- New brands
- Promotions
- Product launches
- Benchmark competitor stores for:
- Store identity concepts
- Props and collaterals
- In-store communication standards
- Visual presentation ideas for implementation in existing and new stores
Mock Store & Planogram Implementation
- Drive Mock Store setups as per the Business Calendar across all territories and overseas stores.
- Prepare and conduct VM/Planogram assessment tests (minimum 10 questions) 8–10 times annually.
- Execute Mid-Season Mock Store setups based on business requirements.
- Support new store openings through travel and on-ground execution assistance for Operations and Overseas teams.
- Update Non-Seasonal VM Manuals twice annually, including:
- Props guidelines
- Best Deal communication
- Fixture manuals
- EOSS guidelines
- Hanger manuals
- Develop new props and VM elements to enhance overall store look and feel across categories.
- Refresh and upgrade the appearance of older stores periodically.
Business & Sell-Through Focus
- Ensure all sub-departments achieve a minimum STR (Sell Through Rate) of 75Percent before EOSS.
Store Reviews & Regional Feedback
- Conduct monthly store reviews with regional teams and buyers as per the review calendar.
- Share detailed review feedback and store ratings with all regions via email.
- Provide implementation feedback presentations for Mid-Season Mock Stores.
- Share Co-Day agendas and ensure timely submission of reports.
Process Improvement & VM Standards
- Identify and streamline process gaps related to non-trade VM elements.
- Provide feedback and recommendations on hanger requirements and product presentation standards.
Planning & Floor Execution
- Work closely with Planning teams to understand product allocations and maintain fixture capacities.
- Ensure replenishment planning and mock store allocations are aligned with seasonal launches.
- Share feedback on new fixtures and provide capacity planning recommendations.
- Update category zoning and customer flow plans every season.
- Review key and critical store layouts manually and provide recommendations to New Store Opening (NSO) teams.
- Update fixture capacity sheets for individual departments twice a year.
- Share fixture usage feedback with Projects and NSO teams bi-annually.
- Conduct fixture performance reviews with Buyers and Planners based on business needs and product performance.
Software Skills Required
- Adobe Illustrator – Must Have
- Adobe Photoshop – Must Have
- CorelDRAW
- SketchUp
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