Category Development Executive- FMCG
Role Overview
The role focuses on category strategy, market and consumer analysis, sales performance, supplier management, product development, and promotional planning in FMCG.
Key Skills for This Role
Full Job Posting
Role Overview
The role focuses on category strategy, market and consumer analysis, sales performance, supplier management, product development, and promotional planning in FMCG.
Category Strategy and Analysis
- Develop and implement category strategies aligned with company objectives and market trends.
- Analyze market data, consumer insights, and competitive activity to identify growth opportunities.
- Conduct market research into consumer behavior, preferences, and emerging trends.
- Use data-driven insights to recommend category enhancements and new product introductions.
Sales and Performance
- Track sales performance, category profitability, and inventory levels.
- Prepare and present performance reports and actionable recommendations to management.
Supplier and Vendor Management
- Collaborate with suppliers and vendors to negotiate terms, optimize product assortment, and manage promotional activities.
- Develop and maintain relationships with key suppliers to support effective category management.
Product Development
- Work with product development teams to identify and launch products aligned with category strategies.
- Evaluate product performance and recommend improvements or adjustments.
Promotional Planning
- Plan and execute category-specific promotional campaigns to drive sales and enhance market presence.
- Monitor promotional effectiveness and adjust strategies as needed.
Workplace
- The work location is in person.
Employment Terms
- The job is full-time.
Requirements
- Ability to develop and implement category strategies aligned with company objectives and market trends.
- Ability to conduct market research and analyze consumer behavior, preferences, and emerging trends.
- Ability to use data-driven insights to recommend category enhancements and new product introductions.
- Ability to track sales performance, category profitability, and inventory levels.
- Ability to collaborate with suppliers, vendors, product development teams, and management.
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