Category Coordinator- FMCG
Skills
About This Role
Category Strategy Development
- Develop and implement category strategies that align with company objectives and market trends.
- Analyze market data, consumer insights, and competitive activity to identify growth opportunities and category development areas.
Market and Consumer Analysis
- Conduct thorough market research to understand consumer behavior, preferences, and emerging trends.
- Use data-driven insights to recommend category enhancements and new product introductions.
Sales and Performance Monitoring
- Track and analyze sales performance, category profitability, and inventory levels.
- Prepare and present performance reports and actionable recommendations to management.
Supplier and Vendor Management
- Collaborate with suppliers and vendors to negotiate terms, optimize product assortment, and manage promotional activities.
- Develop and maintain strong relationships with key suppliers to ensure effective category management.
Product Development and Innovation
- Work with the product development team to identify and launch new products that align with category strategies.
- Evaluate product performance and make recommendations for improvements or adjustments.
Promotional Planning
- Plan and execute category-specific promotional campaigns to drive sales and enhance market presence.
- Monitor the effectiveness of promotions and adjust strategies as needed.
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