Category Advisor Manager
Key Skills for This Role
Full Job Posting
Location(s)
- Bentonville, AR, USA
Location Type
- Hybrid
- The Category Advisor Manager serves as the lead objective, insight-driven partner to Walmart merchants, responsible for delivering category growth through a combination of strategic advisory and hands-on execution. This role leads category recommendations and execution across modulars, assortment, omni performance, and item content while ensuring compliance with Walmart’s Category Advisor guidelines. The Advisor will be responsible for the following Walmart categories: C73 Dog Wellness, C74 Pet Training & Cleaning, C75 Pet Health & Wellness (Combo Mod), C76 Dog Flea & Tick, and C89 Pet Grooming. The Advisor translates data into action, drives measurable category outcomes, builds and executes modular drawing and submission, and develops credibility as a trusted, unbiased expert.
Objective Category Advisor & Merchant Partnership
Serve as a neutral, category-first advisor to Walmart merchants, ensuring all recommendations are focused on total category growth, not PetIQ-specific outcomes
Deliver insights that help Walmart anticipate and respond to customer needs, improve in-stocks, and simplify the shopping experience
Present recommendations directly to merchants and influence category decisions through fact-based storytelling
Modular Strategy, Validation & Execution
Lead modular strategy development, including: Demand clustering and assortment by cluster/footage Space allocation and productivity optimization
Demand clustering and assortment by cluster/footage
Space allocation and productivity optimization
Support modular drawing, validation, and iteration, including: Item inputs, attribute definition, and ranking logic Tradeoff decisions and assortment refinement Proofing and exporting modulars for execution
Item inputs, attribute definition, and ranking logic
Tradeoff decisions and assortment refinement
Proofing and exporting modulars for execution
Deliver pre- and post-modular analysis to quantify impact
Omni Category & Item Analytics
Own development of Omni Category and Item reporting, including: Sales, share, trends, and gaps New item performance and inventory position Digital penetration and omni-channel performance
Sales, share, trends, and gaps
New item performance and inventory position
Digital penetration and omni-channel performance
Provide item-level insights to accelerate category performance, not just reporting outputs
Web Enrichment & Digital Shelf Excellence
Lead improvements in Item 360 content quality, including: Product titles, descriptions, imagery, and attributes
Product titles, descriptions, imagery, and attributes
Conduct competitor site walks and identify digital shelf gaps
Provide actionable recommendations to improve search performance and conversion
Ensure alignment with Walmart product style guides and content standards
Customer, Competitive & Market Insights
Deliver Omni customer insights using: Reviews, purchase behavior, and social signals Primary and secondary research
Reviews, purchase behavior, and social signals
Primary and secondary research
Conduct competitive analysis across: Pricing, assortment, promotions, and digital positioning
Pricing, assortment, promotions, and digital positioning
Integrate macroeconomic context and shopper sentiment into category recommendations
Category Reporting & Business Performance
Develop and deliver recurring reporting that includes: Category performance and key drivers Assortment changes and productivity Promotion and pricing insights Pre/post modular impact analysis
Category performance and key drivers
Assortment changes and productivity
Promotion and pricing insights
Pre/post modular impact analysis
Translate reporting into clear, actionable recommendations, not just dashboards
Team Leadership & Operating Model
Lead and develop the Associate Category Advisor, ensuring high-quality execution across: Reporting Modular builds Data preparation
Reporting
Modular builds
Data preparation
Own final recommendations and merchant-facing communication
Ensure compliance with Walmart Category Advisor Program requirements
Minimum Qualifications
- Bachelor’s degree in Business, Analytics, or related field
- 7–10+ years in Category Management, Shopper Insights, or related CPG roles
- Direct Walmart or Sam’s Club Category Advisor experience
- Demonstrated experience with modular development and space planning
- Strong expertise with syndicated data, POS, and analytics tools
- __________________________________________________________________________________________
Preferred Qualifications
- Prior experience as a Walmart Category Advisor or on a dedicated Walmart team
- Experience with Walmart tools (Retail Link/Scintilla, Item 360)
- Strong omni-channel and digital shelf experience
- Experience in consumables, pet care, or health & wellness
Critical Success Factors
Seen by Walmart as a credible, objective advisor
Can build, defend, and refine modulars with confidence
Translate analytics into merchant-ready actions
Strong operator with attention to execution detail
Balances strategic thinking with day-to-day delivery
Physical Requirements
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
- ___________________________________________________________________________________________
Closing
PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.
By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.
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About PetIQ, LLC
Private U.S. manufacturer and distributor of over-the-counter pet medicines, supplements, and wellness products for dogs and cats.
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