Cards Product Manager (Commercial Cards)
About This Role
End to End Product Ownership SME Prepaid
- Own the end to end lifecycle of client's SME prepaid card / wallet proposition from CVP design, BIN set up, scheme onboarding, configuration and testing through launch, commercialization and post launch optimization.
- Translate the agreed CVP into clear business requirements, product features, pricing, and servicing models tailored to micro and small business needs.
Launch Execution & Scheme / Processor Coordination
- Coordinate across client's technology, operations, risk, finance and marketing teams, as well as Mastercard / Advisors, processors and any fintech partners, to ensure all launch dependencies (BINs, card profiles, limits, KYC/AML flows, settlement, fees) are delivered on time and to specification.
- Ensure alignment with scheme pricing, mandates and regulations, and support internal teams on any required certifications or compliance activities
Customer Acquisition, Onboarding & Activation
- Design and implement SME acquisition strategies for the prepaid proposition across business banking channels (RMs, digital, partners) to drive quality sign ups in the micro and small segments.
- Build onboarding and first 90 days journeys that maximise activation, first load and early usage, reducing drop off and time to-first-transaction.
Portfolio & P&L Management
- Monitor portfolio performance across KPIs such as active rate, average load / spend, revenue per active, ENR, churn, and fraud, and recommend actions to improve profitability and sustainability.
- Work with finance and business teams to review P&L lines for the prepaid issuing business (interchange, fees, funding costs, scheme fees) and ensure financial feasibility of the proposition.
Feature Roadmap & CVP Optimization
- Continuously enhance the prepaid CVP (features, limits, rewards, digital capabilities) based on customer feedback, competitor benchmarking, and performance analytics.
- Identify opportunities for segment specific propositions (e.g., freelancers, micro retailers, small service businesses) and tailor product variants accordingly
Stakeholder Management & Training
- Act as the primary product contact for Business Banking / SME, coordinating with RMs, sales, service and operations to ensure strong frontline understanding of the product and its value proposition.
- Design and deliver training sessions and toolkits for internal teams and key partners to support effective selling, onboarding and servicing.
Data, Reporting & Governance
- Develop monthly performance dashboards and insight packs for senior stakeholders at client and Mastercard / Advisors, highlighting trends, issues and recommended actions
- Support governance routines (steering committees, working groups) by tracking and reporting on key milestones, risks, and issue resolution.
KPIs
- Number of new SME prepaid customers acquired (monthly / quarterly)
- Activation rate within first 30 days of issuance / sign up
- Average load and spend per active prepaid account
- Portfolio revenue growth % (interchange, fees, FX, etc.)
- Time to market for new features / enhancements
- Campaign ROI and conversion (from targeted segments)
- NPS / customer satisfaction for SME prepaid users (Verification Needed)
- Operational SLA adherence for onboarding and servicing
- Fraud / chargeback rate as a % of transaction
Must Have
- Full lifecycle experience of card / prepaid product management (ideation, design, launch, scaling, optimization).
- Hands-on exposure to SME or Business Banking propositions in the UAE/GCC.<
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