Campaign Manager

Key Responsibilities:

• Campaign Plan
• Creating (with support from the Head of Marketing) and managing the campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
• Effectively communicating and presenting the campaign plans, strategies, and updates throughout the cycle to the team and stakeholders.
• Campaign Delivery & Optimization
• Accountable for delivery of the campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
• Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
• Ensuring all promotional marketing materials created are tailored towards our key avatars/personas.
• Data-Driven
• Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
• Owning all the marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
• Managing the product marketing budget with support from the Head of Marketing.
• Identify key industry trends, innovations or technologies that can drive growth.
• Customer-Centric
• Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
• Continued learning (and more importantly, implementing that learning!) about the Defence industry and marketing through attending events, reading, listening to podcasts and webinars.
• Knowledge, Skills & Behaviours: • Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).
• Excellent direct response copywriter and copy editor
• Experience creating and delivering campaigns across multiple marketing channels.
• Exceptional project management skills – organized, proactive and able to multi-task.
• Knowledge of marketing performance metrics and optimisation tactics.
• Excellent communicator – great verbal and written communications skills that can translate
• campaign strategies in a simple way to a range of stakeholders and team members.
• Obsessed with feedback – we love to continuously learn and develop and being able to deliver and receive feedback is a critical skill in our team.
• Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
• Excellent time management skills and the ability to prioritize relevant tasks
• Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and more.
• Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
• Proven ability to learn new tools and software quickly and independently.
• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.
• Knowledge, Skills & Behaviours:
• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).

About Clarion Events

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees
• Our Values
• PASSION
• We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.
• CARE
• We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.
• IMAGINATION
• Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.
• TRUST
• We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.
• Equal Opportunities
• We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
• Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
• When recruiting new employees or providing opportunities for promotion, we will:
• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
• Ensure that no person is unlawfully discriminated against;
• Select the best person for the role based on their skills, qualifications and abilities.
• This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.

Qualifications

• Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and more.