Business Marketing Manager IGT F
Skills
About This Role
Marketing Planning and Execution
- Building and executing Marketing Plan for IGTS - Fixed systems business for the META Market.
- Collaborating with the Head of Marketing in creating the Health Systems Marketing Plan for the market by providing customer insights and global Business Strategy.
- Driving the IGTS Business specific execution of the Health Systems Marketing Plan, translating, and aligning those with the business and zone plans.
- Leading the business and marketing planning in collaboration with the business, creating right business enablers and metrics, to enable profitable business growth.
- Developing and executing local Go-To-Market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, and promotion) for assigned portfolio of products, solutions and services to drive profitable growth, in line with Quality & Regulatory requirements and Zone s Business and overall Marketing strategy.
- Contributing to the development of new channels (incl. digital), and optimizing existing channel mix, linking to sales plans.
- Ensuring relevance of value propositions for the META Market.
- Developing and executing KOL & Reference Site Management program to establish a culture of collaboration and coordination with our customers.
- Conduct market and competitive analyses to shape portfolio positioning and value propositions.
- Optimize global assets for local marketing operations and ensure alignment with customer journeys.
New Product Introductions
- Execute marketing plans aligned with global and regional strategies, ensuring flawless New Product Introductions and Launches and strong market adoption.
- Define and execute roadmaps for the introduction of new products, updates and phase-outs existing products in such a way that ensuring optimal market availability and cost efficiency.
- Providing business with local insights about market dynamics, competition strategy and trends. Engaging with business units in collaboration with Zone Business Leader and Modality Sales Leader in reviewing the roadmap and value propositions of the global plans in the product development phase, and localizing it for the market needs.
- Collaborating with cross functional teams including marketing, service, regulatory, businesses, supply chain, commercial etc (direct and indirect) to ensure timely and effective launch of NPIs.
Marketing Sales Support
- Identifying and categorizing sources of business and creating targeted strategies for business growth.
- Capturing, assessing, and acting on win/loss analysis.
- Creating localized assets and content for sales team in collaboration with the Marketing Operations, Modality Sales and Clinical Application teams.
- Building competence of the sales team by supporting Sales team with background knowledge, market insights, competitive insights, instruments and tools to support in maximizing business opportunities.
- Point of contact and "go to" resource for modality sales specialist and clinical application teams.
- Supporting Head of Marketing and Events team for customer facing events to generate new leads and prospects.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Business Marketing Manager IGT F
TALENTMATE · Dubai
Job Description Job Title Business Marketing Manager IGT F Job Description Implement the business strategy for Image Guided Therapy Systems (IGTS) Fixed Systems Business Unit in the Middle East, Turkey & Africa ( META) M
Skills
1 weeks ago
Apply Now↗Apply Now ↗Business Marketing Manager IGT F
Philips · Dubai
Job Title Business Marketing Manager IGT F ### Job Description Implement the business strategy for Image Guided Therapy Systems (IGTS) Fixed Systems Business Unit in the Middle East, Turkey & Africa ( META) Market in ali
Skills
2 weeks ago
Apply Now↗Apply Now ↗Business Marketing Manager IGT F
Philips · Dubai
Job Title Business Marketing Manager IGT F Job Description Implement the business strategy for Image Guided Therapy Systems (IGTS) Fixed Systems Business Unit in the Middle East, Turkey & Africa ( META) Market in alignme
Skills
2 weeks ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required