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Business Intelligence Analyst

Dallas Mavericks
Dallas, USA
Full-time
Senior
Onsite
Discovered 1 weeks ago
SQLBusiness intelligence dashboards and reportingMarketing analyticsData modeling and transformationGoogle Analytics 4Adobe Analytics

Full Job Posting

Role overview

The Business Intelligence Analyst supports the Strategy & Analytics department with strategy, BI, advanced analytics, data management, and operational support.

The role serves as an analytical consultant to Marketing and leaders across the organization, bridging marketing strategy, data engineering, analytics, and sales.

The analyst turns marketing, audience, and transactional data into dashboards and measures marketing initiative ROI.

Responsibilities

  • Design, build, and maintain automated, scalable KPI dashboards and reports, including CAC, LTV, ROI, and conversion rates.
  • Analyze paid media, email, organic, and web campaign performance.
  • Work with data engineering to ensure CRM, advertising, and web analytics data is accurately ingested, cleaned, and modeled.
  • Conduct exploratory and ad hoc analysis for executive and stakeholder decision-making.
  • Develop models to identify trends, patterns, and business improvement opportunities.
  • Validate report accuracy and data integrity before sharing findings.
  • Support team best practices and ongoing business growth.

Core competencies

  • Strong SQL skills for complex queries, joins, aggregations, and data manipulation.
  • Experience creating clean, intuitive dashboards with modern BI tools.
  • Familiarity with relational databases, data warehousing concepts such as star schemas, and marketing data structures.
  • Understanding of A/B testing, statistical significance, and basic forecasting.
  • Curiosity about the reasons behind data, attention to detail, and commitment to validating reports.
  • Collaborative, proactive, organized, flexible, and comfortable working independently or with a team.

Skills and qualifications

  • 2–4 years of experience in business intelligence, data science, or another highly analytical role.
  • Sports, entertainment, or high-growth technology experience is preferred.
  • Technical stack includes advanced SQL; Google Analytics 4, Adobe Analytics, and Google Tag Manager.
  • Marketing platforms may include Google Ads, Meta Ads Manager, HubSpot, Salesforce, SFMC, or Marketo.
  • Advanced capabilities in Power BI, Tableau, or Looker.
  • Basic Python or R is optional; proficiency with AI tools and MS Office, including Excel and PowerPoint, is required.
  • Bachelor's or equivalent degree in business analytics or a related quantitative field, plus 2–4 years of applicable experience; an advanced degree is preferred.

Organization context

The Dallas Mavericks seek to use data to drive engagement, revenue, and business improvement.

Employment type

The posting identifies the job type as full time.

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