Business Development Representative

About Ignition

Role Location and Work Environment

• Candidates must have full rights to work in Toronto, Canada, and live within a commutable distance of Downtown Toronto.
• The role requires two in-office days per week, currently Tuesdays and Thursdays, with the remaining time worked from a home office.
• The office is located at 100 University Avenue in Downtown Toronto.
• The role follows Eastern time zone hours, with occasional flexibility for Pacific time zone requests.

About the Role

Day-to-Day Responsibilities

• Respond to inbound leads and qualify them for further engagement with Account Executives.
• Use cold calls, emails, and social outreach to identify potential clients and drive new logos.
• Nurture early-stage leads, advance qualified opportunities, and schedule high-quality meetings.
• Conduct discovery sessions and product demonstrations to accelerate prospects through the pipeline.
• Meet targets for call volume, email outreach, prospect conversations, demos booked, and conversions.
• Research industry trends and customer pain points to develop messaging for key personas.

Qualifications

• Bring 1–2 years of experience in sales development, business development, or a similar B2B SaaS role.
• Have a proven record of achieving sales metrics and meeting or exceeding quotas.
• Be comfortable with high-volume prospecting and cold calling.
• Have familiarity with GAP Selling, SPIN, or MEDDICC sales methodologies.
• Be able to work in a fast-paced, agile environment and share best practices with peers.

Candidate Profile

• The role requires goal orientation, sales acumen, strong communication, organization, adaptability, and coachability.
• Experience with CRM systems, sales sequences, and call intelligence platforms such as HubSpot, Salesforce, Gong, or Outreach is expected.

Benefits and Additional Information

• Benefits include employee stock options, RRSP matching, paid leave, health coverage, education reimbursement, wellness allowances, and parental leave.
• The employer may use AI-enabled tools for scheduling and note-taking, but hiring decisions remain with people.
• The employer provides accommodation support during the recruitment process.

Compensation

• The compensation range is CA$60,000–CA$70,000.