Business Development Representative
Role Overview
We’re hiring a Business Development Representative (BDR) to drive pipeline for Digimarc’s digital watermarking solutions. Reporting to the Sr. Director of Marketing, you’ll own early-stage sales—from outbound prospecting through qualified opportunity handoff.
This is a high-impact role for a self-sufficient BDR who can run discovery, qualify using MEDDPICC, and build multi-threaded relationships with minimal oversight. You’re fluent in modern prospecting tools including but not limited to (Salesforce, Gong, Apollo, Hubspot) and use AI (e.g., ChatGPT, Claude) to research, personalize outreach, and scale your output.
Travel: ~10%
Key Skills for This Role
Full Job Posting
About Us:
Digimarc Corporation (NASDAQ: DMRC) is the global leader in product digitization. A pioneer in digital watermarks, Digimarc connects every physical and digital item to a digital twin that enables the capture of product data, records events and interactions, and supports powerful new automations. Trusted to deter counterfeiting of global currency for more than 20 years, Digimarc is also recognized for ensuring product authenticity, improving plastics recycling, and more, with a commitment to promoting a prosperous, safer, and more sustainable world. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. See more at Digimarc.com .
ABOUT THE ROLE...
We’re hiring a Business Development Representative (BDR) to drive pipeline for Digimarc’s digital watermarking solutions. Reporting to the Sr. Director of Marketing, you’ll own early-stage sales—from outbound prospecting through qualified opportunity handoff.
This is a high-impact role for a self-sufficient BDR who can run discovery, qualify using MEDDPICC, and build multi-threaded relationships with minimal oversight. You’re fluent in modern prospecting tools including but not limited to (Salesforce, Gong, Apollo, Hubspot) and use AI (e.g., ChatGPT, Claude) to research, personalize outreach, and scale your output.
Travel: ~10%
WHAT YOU WILL DO…
- Generate qualified pipeline through targeted outbound (phone, email, social, events)
- Identify and prioritize accounts based on ICP, use cases, and buyer pain
- Run initial discovery and qualify opportunities using MEDDPICC
- Capture and document key stakeholders (champion, economic buyer, decision criteria) for clean handoff to Account Executives
- Build and multi-thread relationships across key accounts
- Partner closely with Account Directors to progress opportunities
- Create and iterate outbound cadences using Gong and performance data
- Leverage AI tools to accelerate research, personalize messaging, and build repeatable workflows
- Maintain hygiene in Hubspot, Apollo and Salesforce
- Stay current on industry trends, competitive landscape, and messaging
- Mentor junior BDRs as needed
WHAT WE ARE LOOKING FOR…
1–2+ years of SDR/BDR experience
Experience qualifying deals and navigating stakeholders (champion, economic buyer, etc.)
Familiarity with MEDDPICC or similar sales methodology
Experience with sales tools: Salesforce, Gong, HubSpot, Sales Navigator
Proven ability to use AI tools (e.g., ChatGPT, Claude) to improve prospecting efficiency and quality
Strong written and verbal communication skills; able to engage senior stakeholders
Comfortable in a high-activity, outbound environment (phone-first mindset)
Coachable, adaptable, and accountable to activity and pipeline metrics
Collaborative, team-oriented approach to pipeline generation
Benefits:
- Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
- Restricted Stock Units
- Flexible Paid Time Off & Holidays
- Life Insurance
- Employee Stock Purchase Plan (ESPP)
- Mentorship Opportunities
- Training & Development
Our Culture:
Collaborative – Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential.
Curious – Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations.
Courageous – Innovate with integrity
About Digimarc
Public digital watermarking and authentication software company serving brands, retailers, governments, central banks, and content owners.
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