Business Development Manager (Social Media & Digital Marketing): Cosmetic Dermatology, Dental & Plas

Role Overview

Social Media and Content

• Manage Instagram, TikTok, Snapchat, Facebook, and other relevant social media channels.
• Develop monthly content calendars, handle daily posting, and monitor messages, comments, inquiries, engagement, and audience growth.
• Plan, film, edit, and publish promotional videos, Reels, Stories, and posts.
• Visit the clinic to film doctors, treatments, facilities, and services; coordinate content production with clinic staff.
• Develop creative campaigns and video concepts that present clinic services professionally and consistently.

Customer Growth and Influencer Marketing

• Convert social media followers and inquiries into appointments and clinic visits, coordinating follow-up with reception and customer service.
• Promote dermatology, laser, skincare, dental, and cosmetic services; attract new customers and encourage repeat visits.
• Build relationships with Saudi celebrities, models, influencers, and social media personalities; arrange and negotiate collaborations.
• Identify business opportunities and recommend strategies to increase revenue.

Advertising and Reporting

• Manage and optimize paid campaigns on Instagram, TikTok, Snapchat, Facebook, and Google; monitor budgets and performance.
• Follow applicable Saudi medical advertising regulations and clinic approval procedures.
• Track inquiries, appointments, visits, customer acquisition, influencer results, campaign spending, and trackable revenue.
• Report regularly on social media growth, reach, views, engagement, and marketing results; recommend improvements.
• Monitor competitors, coordinate offers and promotions with management, and provide daily activity updates.

Required Qualifications

• At least 10 years of relevant social media marketing, digital marketing, and business development experience.
• Professional experience managing multiple social media platforms.
• Strong video content creation, filming, editing, Reels, and promotional campaign skills.
• Strong connections with celebrities, models, influencers, and social media personalities.
• Medical center, dermatology, laser, cosmetic surgery, or beauty clinic experience is highly preferred.
• Knowledge of paid advertising, campaign optimization, and customer acquisition.
• Excellent communication, negotiation, networking, and leadership skills; able to work independently and meet measurable targets.
• Portfolio demonstrating previous work, successful campaigns, and business results.

Pay

• Pay is SAR 7,186.05–21,809.05 per month.

Work Location

• Work is in person.