Business Development Associate

Role overview

Responsibilities

• Prospect for and qualify new opportunities, identify account expansion opportunities, and engage assigned inbound leads.
• Manage SMB accounts and opportunities using approved direct, digital, partner, and referral selling motions.
• Run discovery conversations and connect customer requirements and fleet challenges to Geotab solutions.
• Deliver presentations, product overviews, and live demonstrations tailored to customer needs.
• Maintain accurate opportunity stages, activities, next steps, and close dates in Salesloft and Salesforce.
• Build product, telematics, fleet-management, competitor, and market knowledge; share relevant insights with internal teams.
• Collaborate with sales leadership, Revenue Operations, partner managers, Marketing, and other stakeholders to advance opportunities.
• Use research and developing AI capabilities to improve prospecting, preparation, and selling efficiency; apply coaching to improve sales skills.

Candidate requirements

• Post-secondary diploma or degree; related Business, Commerce, Marketing, or Communications education is preferred, and equivalent education and experience may be considered.
• 1–3 years of relevant sales, business development, account management, customer development, customer service, or other customer-facing experience; internships or co-op experience may count.
• Strong communication, listening, research, and relationship-building skills, including confidence presenting and demonstrating products.
• Comfort with prospecting, outreach, discovery, and follow-up; strong organization, time management, and attention to detail.
• Coachable, resilient, curious, and motivated by measurable goals, with interest in a sales career.
• CRM or sales engagement tool familiarity and comfort using AI for research and selling are assets.
• Occasional travel may be required; a valid passport is required for international travel.

Useful knowledge and skills

• Salesloft and Salesforce are examples of CRM and sales engagement tools.
• Knowledge of telematics, fleet management, SMB fleet challenges, competitors, and market trends is developed in the role.

Compensation

• The stated On-Target Earnings range is $110–$160 CAD and represents expected annual total compensation, including base salary and commission or incentives.
• Actual compensation depends on skills, qualifications, education, experience, and work location.

Workplace

• Geotab describes its working model as flexible hybrid, supporting both in-person and virtual work.
• Employees may use the office or work from home with a reliable internet connection.

Benefits

• Full-time permanent employee benefits include flexible working arrangements, home office reimbursement, parental programs, learning opportunities, vehicle purchase incentives, medical and dental benefits, and retirement savings.