Business and marketing
Skills
About This Role
Overview
We are seeking an ambitious, data-driven **Business and Marketing Specialist** f and b background to develop, implement, and track growth strategies.
In this role, you will analyze consumer trends, launch multi-channel promotional campaigns, and identify new market partnerships to expand our brand footprint.
Core Responsibilities & Duties
- **Campaign Execution:** Plan and deploy digital, print, and social media campaigns.
- **Lead Generation:** Optimize lead-nurturing workflows via email automation and CRM systems.
- **Market Research:** Gather consumer insights and analyze competitor strengths and weaknesses.
- **Content Creation:** Write persuasive marketing collateral, presentations, blog posts, and pitches.
- **Partnership Building:** Network at industry trade shows to secure new corporate partnerships.
- **Data & Analytics:** Track marketing budgets, web traffic, conversion rates, and monthly KPIs.
- **Cross-Department Alignment:** Collaborate with Sales and Product teams to ensure uniform brand messaging.
- **F&B Knowledge:** Strong understanding of restaurant operations, dietary trends, food cost calculations, and peak hours.
- **Visual Skills:** Basic food photography and video editing skills (using mobile apps or Canva/CapCut) are essential.
- **Tech Literacy:** Experience using POS (Point of Sale) backend systems, CRM tools, and delivery app dashboards.
- **Flexibility:** Willingness to work occasional evenings, weekends, or holidays during major food events and launches.
Required Skills & Qualifications
- **Education:** Bachelor’s degree in Marketing, Business Administration, or a related field.
- **Experience:** 2 to 5 years of proven experience in a B2B or B2C marketing environment.
- **Digital Literacy:** Proficiency with Google Analytics, CRM software (HubSpot/Salesforce), and email platforms (Mailchimp).
- **Design Skills:** Basic familiarity with Adobe Creative Suite or Canva for updating sales collateral.
- **Communication:** Elite written, presentation, and interpersonal communication capabilities.
- **Analytics:** Strong Excel skills (vlookups, pivot tables) to parse marketing performance
- الراتب المدفوع: QAR٨٬٠٠٠٫٠٠ لكل شهر
- موقع العمل: بشكل شخصي
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