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Business Analyst (Marketing Business Analytics)

Navy Federal Credit Union
Vienna, USA
Full-time
Junior · 2–5 years experience
Onsite
Discovered 2 days ago

Full Job Posting

Qualifications

  • 2-5 years of experience in business and operational strategy, planning and analysis
  • Basic understanding of business and operating environment
  • Working knowledge of data querying, reporting, forecasting, analysis and operations research
  • Research, analytical, and problem solving skills
  • Effective problem resolution skills including determining root cause, scope and scale of issues
  • Effective word processing and spreadsheet software skills
  • Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
  • Bachelor's Degree in Business Administration, Finance or related field
  • Experience working in financial services desired
  • Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.

Desired Qualifications

  • Master's Degree in Business Administration, Finance or related field
  • Pega Decisioning Consultant certification
  • Additional Information
  • Hours:
  • Monday - Friday, 8:00AM - 4:30PM Hybrid
  • Experience working in financial services desired
  • 820 Follin Lane, Vienna, VA 22180

Location:

  • 820 Follin Lane, Vienna, VA 22180

Responsibilities

  • Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
  • Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
  • Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization
  • Analyze complex marketing campaign requirements and translate them into targeting logic
  • Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
  • Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
  • Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.
  • Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
  • Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
  • Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team
  • Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.
  • Perform other duties as assigned

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