Business Analyst Digital
Role Overview
Join Primark's Digital team to shape customer experiences across online and in-store channels.
Work with Product Managers, technology teams, and business stakeholders to turn complex needs into clear requirements.
Contribute to digital product delivery, improved customer journeys, and business growth in a product-led environment.
Key Skills for This Role
Full Job Posting
Role overview
Join Primark's Digital team to shape customer experiences across online and in-store channels.
Work with Product Managers, technology teams, and business stakeholders to turn complex needs into clear requirements.
Contribute to digital product delivery, improved customer journeys, and business growth in a product-led environment.
What you'll do
- Gather, analyze, and document detailed business requirements aligned with strategic objectives and customer needs.
- Facilitate workshops, interviews, and discovery sessions to understand processes, pain points, and digital-improvement opportunities.
- Translate requirements into user stories, process maps, functional specifications, and acceptance criteria.
- Work with Product Managers, UX teams, and engineers through development to support intended delivery and measurable business value.
- Analyze customer journeys, operational processes, and business data to identify trends, inefficiencies, and opportunities.
- Support Agile teams through backlog refinement, sprint planning, user acceptance testing, and post-implementation reviews.
- Provide analysis, recommendations, and insights to inform stakeholder decisions.
What you'll bring
- Business Analyst experience in a digital, eCommerce, retail, or product-led organization, delivering business-critical projects.
- Expertise in requirements gathering, business process analysis, workflow mapping, and practical technology solutions.
- Experience with Agile environments and cross-functional product and engineering teams.
- Strong stakeholder-management skills with technical and non-technical audiences.
- Strong analytical and problem-solving capabilities, using data and insights to support decisions and continuous improvement.
- Excellent communication and documentation skills.
- Experience with digital platforms, customer-facing products, or retail technology, and understanding of customer experience and business value.
About Primark
Primark is an international fashion retailer founded in Ireland in 1969, with more than 470 stores across 18 countries in Europe, the US, and the Middle East.
The company describes its mission as offering affordable fashion and everyday essentials and focuses on physical stores and longer-lasting clothing.
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