Branded Channel Activation Manager - eCommerce

Overview

Core Responsibilities

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• Develop and implement a LEGO Branded Channel eCommerce strategy focusing on enhancing online sales and integration of digital initiatives with physical experiences in-store.
• Build and maintain strong key retail partner relationships within Branded Channel and with internal partners.
• Collaborate with key account management to develop accurate sales forecasts for online consumer sales aligning to overall sales plan.
• Analyze and interpret online consumer sales data as well as eCommerce metrics to drive recommendations to improve campaign performance.
• Elevate the brand presence online through effective digital marketing initiatives targeting both kids and adults, using monthly drive period campaigns and key local occasions.
• Define and document processes in collaboration with retail partners, establish clear roles, expectations, and communication methods to drive effective performance.
• Stay up to date with digital market trends, consumer online behaviors, and competitor activities to optimize activities and initiatives.
• Play your part in our team succeeding!
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• Sitting in our Dubai office and being part of a company that has just been ranked No1 most reputable brand in the world for 4 years running this role will join a wider commercial Business Unit team consisting of different functions (Sales, Marketing & Operations).
• The role will be key to how we strategize and grow sales in emerging markets that enhances the LEGO® brand building long lasting relationships with customers and shoppers across the region that engage audiences and inspire children.
• Do you have what it takes?
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• In-depth and proven commercial execution experience with an analytical skill set working in an eCommerce or Digital role for an international FMCG, Entertainment or Toy company.
• A results oriented, organized operator with effective communication and people skills that build relationships with professionals of all organizational levels both internally and externally across geographies and cultures.
• Ability to analyze data and sales statistics translating results into a concise storyline with a clear path to return of investment (ROI).
• Entrepreneurial approach and comfortable with ambiguity in a fast-paced and changing region.
• Proficiency in Microsoft tools; Excel, PowerPoint, Word, and Power BI.
• Fluent in English both written and spoken is important for this role (business proficiency in Arabic is also welcome).
• Our hybrid working model is 3 days in the office, 2 days from home (per week).
• Join the global LEGO® family!
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• Children are our role models.
• Their curiosity, creativity and imagination inspire everything we do.
• We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.
• The LEGO Group is proud to be an equal opportunity and an affirmative action employer.
• We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
• We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are.
• Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
• Build your career brick by brick at The LEGO Group.
• Applications are reviewed on an ongoing basis.
• However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.
• So, if you're interested in this role we encourage you to apply as soon as possible.
• What’s in it for you?
• Here is what you can expect:
• **Family Care Leave** - We offer enhanced paid leave options for those important times.
• **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• **Wellbeing** - We want our people to feel well and thrive.
• We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• **Bonus** - We do our best work to succeed together.
• When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories.
• Our hybrid work policy means an average of 3 days per week in the office.
• The hiring team will discuss the policy and role eligibility with you during the recruitment process.
• Children are our role models.
• Their curiosity, creativity and imagination inspire everything we do.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
• The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
• The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.
• Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
• Thank you for sharing our global commitment to Children’s Rights.
• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.