Brand Media Manager

Overview

Brand & Social Media Manager

Key Responsibilities

• **Brand Management**
• Own the overall brand presence across social media and digital platforms.
• Maintain a consistent tone of voice, visual identity, messaging style, and positioning.
• Ensure the brand is presented as credible, aspirational, professional, and relevant to entrepreneurs, working professionals, students, business owners, and decision-makers.
• Work closely with internal teams, designers, editors, agencies, and stakeholders to ensure all communication is aligned.
• **Content Strategy and Execution**
• Plan and manage a monthly content calendar across LinkedIn, Instagram, YouTube, TikTok, and other relevant platforms.
• Create content themes around entrepreneurship, mindset, leadership, financial growth, business ownership, personal development, career growth, and motivational storytelling.
• Convert raw footage, podcasts, interviews, speeches, events, and behind-the-scenes moments into platform-specific content.
• Write captions, LinkedIn posts, short video scripts, hooks, content briefs, and campaign copy.
• Repurpose long-form content into Reels, Shorts, carousels, quote cards, thought leadership posts, and newsletter-style content.
• Ensure content is published consistently and with purpose, not just for activity.
• **Social Media Growth and Community Management**
• Manage day-to-day posting, engagement, comments, DMs, and audience interactions.
• Grow a high-quality audience across platforms.
• Identify relevant trends, content formats, and conversations that can be adapted for the brand.
• Build meaningful engagement with entrepreneurs, professionals, media, event organizers, students, and business communities.
• **Book Promotion and Campaign Support**
• Support campaigns linked to book sales, launches, events, speaking sessions, media activity, and partnerships.
• Ensure content includes strong calls to action where relevant.
• Coordinate with partners, vendors, influencers, communities, and internal teams to support visibility and sales.
• Track which content and channels are supporting interest, traffic, leads, and conversions.
• **Speaking Opportunities and Partnerships**
• Research and identify speaking opportunities across corporate events, universities, business forums, entrepreneur communities, podcasts, conferences, and leadership platforms.
• Build outreach lists and support communication with event organizers, HR leaders, institutions, and business communities.
• Coordinate speaker profiles, decks, bios, media kits, and event requirements.
• Support the conversion of brand visibility into speaking opportunities and strategic partnerships.
• **Performance and Reporting**
• Track content performance, audience growth, engagement, reach, inquiries, website traffic, book-related interest, and speaking leads.
• Prepare weekly and monthly reports with clear insights and next steps.
• Use performance data to improve content direction, posting formats, hooks, topics, and platform strategy.

Requirements

• 2 to 5 years of experience in social media, personal branding, content strategy, talent management, PR, influencer management, or brand marketing.
• Strong understanding of LinkedIn, Instagram, YouTube, TikTok, and short-form video formats.
• Excellent writing skills with the ability to create sharp captions, hooks, posts, and scripts.
• Ability to manage designers, video editors, agencies, and freelancers.
• Strong sense of visual quality and brand consistency.
• Comfortable with outreach, coordination, follow-ups, and relationship building.
• Highly organized, proactive, detail-oriented, and able to work independently.
• Experience with Canva, Meta Business Suite, LinkedIn, YouTube Studio, basic analytics tools, and content planning tools will be an advantage.
• Experience in speaker booking, podcast outreach, media coordination, or book promotion will be preferred.
• The ideal candidate is someone who:
• Can think strategically but also execute daily.
• Understands that content must support business outcomes.
• Can work with speed without compromising quality.
• Has a strong eye for storytelling and personal branding.
• Is comfortable managing multiple stakeholders.
• Can bring structure, discipline, and momentum to a fast-moving personal brand.

Location

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