Brand Manager
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Key skills for this role
About the Role
Responsible for brand strategy, digital marketing, consumer insights, and product development while managing budgets and driving brand growth and loyalty.
Key Skills for This Role
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Overview
Incumbent will be responsible for devising & implementing the country-brand strategy in existing/new markets
Identify relevant consumer insights for core brands and plan the communication strategy for the brand
Establish & execute all digital marketing strategy for core and new brands across cluster of international markets
Define Consumer Insighting for brand strategy
Create Brand equity and loyalty among target consumers using innovative methods
Responsible for growth and profitability of the Brand
Responsible for managing brand budgets and net contributions for cluster
Responsible for Brand building & Activation of identified brands for respective countries
Lead communication development on respective brands for identified countries
Media planning & execution of ATL & BTL for the brand
Develop & Execute Marketing programs working with agencies across multiple countries and cross functional teams
Product promotion through Market communication, Media and Sales visibility
Responsible for New Product Development for respective markets
Coordination with internal / external stakeholders for new product development
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