Brand Manager (UAEN)

About Masdar

Job purpose

Responsibilities

• Support annual unit business plans and KPIs and contribute to performance monitoring and reporting.
• Improve brand identity, values, unique selling points, guidelines, and visuals for consistent representation.
• Lead branding projects, audits, and research to improve brand reputation and equity.
• Manage brand design activities and assets created internally or by third-party vendors.
• Manage the branding team, including objectives, performance, staff development, and feedback.
• Oversee designs and newly branded materials for alignment with visual guidelines.
• Ensure event and initiative brand assets meet company identity and quality standards.
• Develop creative briefs for marketing initiatives and coordinate with internal departments and external agencies.
• Support consistent visual branding and guideline use across digital platforms.

Preferred qualifications and experience

• MBA or relevant master’s degree from a top-tier internationally recognized institution is preferred; a bachelor’s degree in communications, mass media, marketing, or a related discipline is also listed as preferred.
• At least 8 years in senior branding, visual identity management, and brand architecture for large organizations, or equivalent experience, is preferred.
• Previous work on brand audits and research is preferred.

Job-specific skills

• Exceptional verbal, written, and interpersonal communication skills for consultative corporate work.
• Strong project management skills and understanding of project delivery culture.
• Experience collaborating with marketing teams on visual and brand alignment across channels.
• Knowledge of sustainability trends and budget management.