Brand Manager - Pharmaceutical Skincare

Role purpose

Marketing and campaigns

• Develop marketing strategies aligned with global and regional plans; plan and execute activations and customer engagement initiatives.
• Monitor campaign and activation effectiveness and use insights to refine future strategies.
• Manage budgets, expenditures, ROI tracking, and budget-performance reporting; drive forecasting (CPS).
• Coordinate with principal marketing teams, internal sales, regulatory, finance, and supply chain teams, agencies, and suppliers.
• Support product launches with projections and post-campaign analysis; evaluate trends and new data.
• Execute digital campaigns across marketing databases, email, social media, and display advertising.
• Develop community and influencer outreach across medical and consumer audiences and engagement activities that grow awareness, loyalty, and retention.
• Generate reports as required.

Business development

• Drive business development against division long-range plan ambitions and company goals.
• Identify opportunities aligned with long-range plan objectives and submit business plans with expected P&L.

Experience and qualifications

• 2–5 years of experience; pharmaceutical or skincare industry experience is preferred.
• Bachelor’s or master’s degree in marketing, business administration, or a related field.
• Fluency in English and Arabic.
• Advanced Microsoft Excel and PowerPoint presentation skills.
• Proven trade marketing and campaign planning and execution experience, ideally in retail or skincare; beauty-sector experience is a plus.
• Budget management skills and an innovative mindset for proposing impactful marketing ideas and activations.