Brand Manager

Role overview

Responsibilities

• Develop product and packaging initiatives and implement pricing strategies.
• Plan and execute integrated marketing communications, media plans, and 360-degree campaigns.
• Recommend integrated commercial plans and support marketing plans against revenue, profit, and market-share objectives.
• Monitor brand and campaign performance and use consumer insights to inform recommendations.

Experience and knowledge

• At least five years of relevant marketing experience; FMCG experience is preferred.
• Strong experience in brand management, marketing planning, and campaign execution.
• Understanding of consumer behavior, brand strategy, and brand positioning.
• Experience with integrated marketing communications, 360-degree campaigns, cross-functional teams, and external agencies.
• Understanding of commercial plans, revenue, profitability, and market-share objectives.
• Experience analyzing brand and campaign performance and translating insights into recommendations.

Education and competencies

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Professional marketing certification is an advantage; additional training in Brand Management, Digital Marketing, or Consumer Insights is preferred.
• Strong results orientation, autonomy, ownership, and ability to drive initiatives through completion.
• Strong stakeholder management, influencing, analytical, problem-solving, creative, strategic, and commercial capabilities.
• Strong communication, presentation, and project management skills; able to manage multiple priorities in a fast-paced environment.
• Consumer-centric mindset and passion for building brands.

Language and tools

• Strong written and spoken English proficiency is required; Arabic is advantageous.
• Strong Microsoft Office proficiency, particularly PowerPoint and Excel, is required.

Relocation

• Relocation support is not available.

Business unit

Employment type

• The role is described as regular.