Brand Manager, IT
Role Overview
The BTS BRM bridges brand teams and affiliate and geographic Commercial BTS teams.
The role helps brand teams maximize value from digital marketing and data analysis and contributes to technology implementations and capability development.
Key Skills for This Role
Full Job Posting
Role overview
The BTS BRM bridges brand teams and affiliate and geographic Commercial BTS teams.
The role helps brand teams maximize value from digital marketing and data analysis and contributes to technology implementations and capability development.
Business partnership and technology delivery
- Advise brand teams, Customer Excellence, and local stakeholders on technology for value-added digital activities.
- Identify local technology opportunities aligned with business strategies and build relationships with regional, geographic, and corporate BTS teams.
- Assess emerging technology strategies and plan transitions affecting affiliate business strategies, systems, and procedures.
- Manage or contribute to global and area system implementations; define, initiate, and oversee affiliate or regional technology projects.
- Prioritize initiatives by business impact and effort and ensure projects meet local regulatory and legal requirements.
Value, adoption, and external relationships
- Help stakeholders evaluate project risks, costs, success measures, and ROI; promote platform value and usage and gather user feedback.
- Foster innovation and manage change; advise external partners and customers on technology use.
- Manage external relationships and contractual considerations and share solutions across BTS, affiliates, and brand teams.
Experience and education
- 5–7 years of significant IT consultancy or digital solutions experience; fluency in English.
- Experience analyzing, designing, and improving business processes and working with compliance and the system life cycle.
- Understanding of digital strategies with analytics; experience delivering such strategies is preferred.
- Bachelor’s degree in IT, Computer Science, Business, or equivalent experience; business or a closely related discipline is preferred.
Capabilities
- Work effectively with all levels of management; demonstrate independent decision-making, organization, planning, and problem-solving.
- Influence within a matrix organization and lead without direct authority.
- Manage technology projects through the full lifecycle and manage external service providers.
Work arrangement
- Hybrid work model with three fixed office days and two flexible days.
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