Brand Manager - Germany

Own the MedExpress brand in Germany. You'll take our global positioning and make it land locally, leading content, SEO, digital PR, partnerships and organic social for the German market. You'll partner closely with our German Copywriter, our local PR agency and our Brand, Marketing, Medical, Product and Design teams.

This is a hands-on role for a brand marketer with a growth mindset. You'll set the strategy, edit and write the copy yourself, and make sure everything we put out is compliant, on-brand and built to drive acquisition.

Content Strategy & SEO Execution:

Content Partnership: Partner with our German Copywriter to guide the creation of high-quality, conversion-focused growth and editorial content. Act as the final editorial eye to ensure all copy resonates culturally and linguistically, while jumping in to write hands-on for high-level brand pieces or during peak times.

SEO Execution: Own the end-to-end on-page SEO strategy for the German market. Collaborate with the copywriter, the wider brand team and global SEO manager to optimise existing content and develop new keyword-rich blog and editorial content aligned with user intent.

CMS Management: Oversee and take ownership of uploading, formatting, and publishing content and landing pages directly to our CMS.

Editorial Calendar: Own and develop the blog and on-site content calendar for the German audience, ensuring content is engaging, SEO-informed, and medically compliant.

Brand Strategy & GTM Execution

Market Strategy: Support the development and execution of MedExpress’ GTM strategy for the German market, translating global brand positioning into clear, locally relevant launch plans.

Brand Governance: Ensure all localised brand activity adheres to MedExpress brand guidelines and aligns with regulatory and medical considerations, maintaining a consistent brand voice with local nuance.

Medical & Regulatory Compliance: Review all localised content (blog, landing pages, social, PR, influencer briefs) against HWG and local German regulations before publication.

Cross-Functional Alignment: Act as the key brand point of contact for Germany, managing timelines and deliverables for brand initiatives and partnering with Creative and Medical to deliver high-quality assets.

Digital PR, Social & Partnerships

Digital PR: Plan and execute digital PR activity to build brand awareness and authority in the German market. Manage day-to-day relationships with our appointed local PR agency, including leading weekly meetings.

Influencer & Partnerships: Identify and manage local influencer and brand partnership opportunities to expand market reach

Organic Social: Support the organic social team with the German content strategy, helping to brief, edit, and publish engaging social content.

Extensive experience in brand marketing, digital PR, content/SEO or a digital generalist role within a D2C startup or scale-up

Native-level German copywriting and editing skills, with fluent English

Hands-on CMS experience and a solid understanding of on-page SEO

Experience managing PR agencies and working cross-functionally with Marketing, Product or Medical teams

Experience supporting or leading go-to-market strategies in Germany

A deep understanding of the German consumer and market, and the ability to turn local insight into brand strategy

A track record of writing compelling, medically compliant brand narratives that drive conversion

Experience guiding copywriters or content creators, giving clear editorial feedback while staying comfortable doing the work yourself

A proactive self-starter who looks for ways to streamline workflows and help teams move faster

Fluency in German is a must

Life at HeliosX At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions! Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board:

Generous equity allocations with significant upside potential

Annual leave allowance alongside public holidays

Private health insurance, along with pre-existing condition, dental, and eye care cover

Pension scheme

Enhanced parental leave

Cycle-to-work scheme

Electric car scheme

Free Dermatica and MedExpress products every month, as well as family discounts

Annual home working and L&D allowance

Free Headspace subscription, employee assistance programme, and discounted gym memberships

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