Brand Manager
Role Overview
Shape and activate consumer strategies for the cluster by localizing brand vision and leading MENA strategy activation.
Build consumer engagement plans and execute content, I/R deployment, and activations with consumer and shopper focus.
Key Skills for This Role
Full Job Posting
Position summary
Shape and activate consumer strategies for the cluster by localizing brand vision and leading MENA strategy activation.
Build consumer engagement plans and execute content, I/R deployment, and activations with consumer and shopper focus.
Key responsibilities
- Develop consumer and shopper insights through immersions, observations, and focus groups.
- Support communication development and media planning with digital expertise and awareness of emerging platforms.
- Work with agencies and eBusiness teams on brand presence and compelling digital content.
- Monitor brand performance and health and recommend improvements.
- Support PFME budget planning and tracking; recommend optimizations.
- Drive I/R deployment and coordinate launch plans with other teams.
- Own packaging development for cluster-specific SKUs and coordinate the process within D2D.
- Develop annual ICP plans with marketing leadership, aligned to brand and category strategy.
- Plan and execute promotional activities with relevant stakeholders.
- Conduct market visits to assess competition, promotional execution, brand activation, and emerging opportunities.
- Join monthly regional and cluster reviews to share learnings and agree action plans.
Qualifications
- At least 4 years of marketing experience; overall experience may include other functions, ideally CDT/Sales at Nestlé or equivalent FMCG.
- Solid digital marketing experience.
- Strong strategic mindset, learning agility, and project management experience with cross-functional teams.
- Strong communication skills in English; Arabic is a plus.
- Strong analytical and conceptual ability.
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