Brand Manager

Role summary

Commercial and assortment strategy

• Lead go-to-market planning and seasonal product presentations; establish merchandising frameworks and communicate brand, category, and product strategies.
• Develop assortments using marketplace capacity, consumer insights, and market opportunities.
• Build business plans and long-term strategies to grow brand sales and market share.
• Manage pricing decisions, profitability benchmarks, commercial planning, and channel profitability.
• Develop assortment frameworks and module grids aligned with consumers, category positioning, and channel strategies.
• Lead seasonal forecasting and product allocation planning, balancing growth with stock on hand and sell-through.
• Use data insights to inform product introductions, channel assortments, consumer preferences, and regional pricing.
• Monitor market intelligence, competitor pricing, launches, and category trends.
• Partner with Wholesale teams to translate account requirements, investment trends, and sell-through into channel strategies.
• Drive Wholesale sales targets and KPIs through brand, account, product, and channel strategies.
• Work with Retail Merchandising and Category Management to assess trends, performance, growth opportunities, and product gaps.
• Analyze sales, margins, sell-out, inventory turn rate, and GMROI.

Marketing, launches, and channels

• Apply inventory turnover, gross margin, markup, and sell-through fundamentals to pre-season and in-season assortment decisions.
• Coordinate with suppliers on pricing, launches, in-store dates, availability, promotions, marketing launches, and events.
• Identify local product gaps and work with brand principals to plan and secure products for future seasons.
• Work with Consumer and Marketplace Operations teams on forecasting, seasonal allocations, and account access.
• Coordinate with Visual Merchandising, Retail Brand Marketing, and GTM teams on seasonal materials, showrooms, and catalogues.
• Partner with Brand Marketing and Retail Marketing to improve visibility, engagement, and commercial performance online and offline.

Requirements

• Bachelor's or Master's degree in Business Management, Marketing, Buying and Merchandising, or an equivalent discipline.
• Minimum 4–5 years of relevant experience, including at least 2 years in brand or category management.
• Strong product, category, brand, and industry knowledge.
• Experience delivering presentations to large audiences.
• Strong analytical skills and ability to convert data and market insights into commercial decisions.