Brand Manager

Position overview

Brand strategy and campaigns

• Develop brand strategies, positioning, messaging, identity, tone of voice, and communication guidelines.
• Research customer behavior, market trends, competitors, and industry developments.
• Create brand plans, campaign calendars, marketing initiatives, and budgets.
• Plan and execute integrated campaigns across digital, social, retail, events, advertising, public relations, and other channels.
• Prepare creative briefs and coordinate creative teams, agencies, designers, copywriters, photographers, and production partners.
• Coordinate product launches, seasonal campaigns, promotions, brand activations, and customer engagement initiatives.

Performance and coordination

• Collaborate with Product and Sales on value propositions, customer benefits, positioning, and product differentiators.
• Monitor brand and campaign KPIs, analyze customer and campaign data, and optimize future marketing activities.
• Prepare performance reports, campaign reviews, management presentations, and recommendations.
• Manage budgets, agencies, media partners, influencers, suppliers, and campaign deliverables.
• Support website, social media, email, online advertising, content, public relations, partnership, sponsorship, and event activities.
• Maintain brand guidelines and assets; ensure consistent, compliant brand representation across customer touchpoints.
• Manage multiple projects to agreed timelines, budgets, quality standards, and deliverables; gather feedback and identify customer-experience improvements.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related discipline.
• Proven experience in brand management, marketing, product marketing, communications, advertising, or a related commercial role.
• Strong understanding of brand strategy, positioning, customer segmentation, integrated campaigns, consumer behavior, research, and competitor analysis.
• Experience delivering digital and offline campaigns and working with creative or media agencies, content teams, production partners, or vendors.
• Experience with digital marketing, social media, content, email, websites, and online advertising.
• Strong project management, analytical, communication, presentation, negotiation, copywriting, and stakeholder-management skills.
• Microsoft Office proficiency, particularly PowerPoint, Excel, and Word; familiarity with marketing analytics and digital platforms is an advantage.
• Relevant customer-focused industry experience and professional marketing qualifications or certifications are advantages.