Brand Engagement Manager
Role Overview
Leads advocacy, influence, and media engagement for Redken across Australia and New Zealand, reporting to the Brand Director.
Connects salon professionals, digital creators, and consumers to support brand affinity and commercial growth.
Key Skills for This Role
Full Job Posting
Role overview
Leads advocacy, influence, and media engagement for Redken across Australia and New Zealand, reporting to the Brand Director.
Connects salon professionals, digital creators, and consumers to support brand affinity and commercial growth.
Key responsibilities
- Lead influencer and stylist seeding with an external agency to expand reach and earned media value.
- Manage PR agency deliverables and earned-media storytelling for Redken professional haircare.
- Steer paid-media amplification for launches and hero franchise campaigns.
- Create on-camera social content with brand ambassadors, salon artists, and digital teammates.
- Audit digital brand execution and e-merchandising across salon partner platforms and retailer pages.
- Track organic and paid campaign metrics and adjust activations based on audience engagement.
Candidate requirements
- Proven experience developing creator networks, stylist partnerships, and large-scale seeding campaigns.
- Experience managing PR and paid-media agencies and integrated amplification strategies.
- Comfort creating video and social content on camera with creators.
- Ability to use engagement metrics and social listening insights to refine campaigns.
- Ability to align advocacy initiatives across Sales, Salon Education, and Brand Marketing.
- Collaborative, creatively curious, and confident representing the brand on and off camera.
What the employer offers
- Opportunity to take on responsibility from the first day and pursue growth.
- Inclusive environment that welcomes and celebrates people from diverse backgrounds.
About L'Oréal
L'Oréal Professional Products Division focuses on professional beauty, innovation, technology, and distinctive channel experiences.
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