Brand Director

Company

Hybrid

Compensation

Job Overview

Premom

Brand Director

B2c Commercialization & Strategy

• Execute and maintain comprehensive brand strategies for
• easy@Home
• and

Premom

• to strengthen market presence and drive revenue.
• Lead the
• B2C commercialization
• process, ensuring new products are successfully launched and positioned to capture market share in the home healthcare sector.
• Align brand messaging and visual identity across all platforms to ensure a seamless and engaging customer journey.

Agency & Project Management

• Exercise
• full ownership of external agency relationships
• , serving as the primary lead for creative development, media buying, and specialized marketing initiatives.
• Apply advanced
• project management skills
• to oversee complex workflows, ensuring all agency deliverables are on time, on budget, and aligned with brand standards.
• Manage brand marketing budgets efficiently to maximize return on investment (ROI) across all external partnerships.

Product Design & Packaging Acumen

• Collaborate closely with product development to ensure branding and messaging align with product innovations.
• Provide high-level
• design acumen
• to oversee the development of
• product packaging
• , ensuring it is both functional for the healthcare space and aesthetically compelling for the consumer.
• Align packaging and product marketing strategies with overall company goals to drive customer engagement.

Marketing, Research & Performance

• Partner with internal teams on multi-channel campaigns, including digital, social media, influencer, and email.
• Oversee relationships with influencers and Key Opinion Leaders (KOLs) within the
• women’s health and fertility space
• .
• Conduct market research to identify industry trends and monitor KPIs to optimize strategies based on data analytics.

Qualifications & Requirements

• **Education:**
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• **Experience:**
• 5+ years of experience in brand management, specifically within
• healthcare, women’s health, wellness, or consumer goods
• .
• **Commercialization:**
• Proven experience in
• B2C commercialization
• , taking products from development to market leadership.
• **Agency Management:**
• Strong grasp of
• project management
• with a proven ability to lead and hold external agencies accountable for high-quality creative output.
• **Design Skills:**

Strong

• design acumen
• with experience overseeing
• product packaging
• and brand aesthetics.
• **Technical Skills:**
• Data-driven mindset with expertise in analytics tools such as Google Analytics and social media insights.
• **Industry Passion:**
• A deep-seated interest and background in
• women's health, fertility, and home healthcare
• .

Why Join Us?

• Be part of an innovative company shaping the future of fertility and home healthcare.
• Collaborate with a passionate team dedicated to empowering individuals on their health journeys.
• Competitive salary, benefits, and an inclusive, growth-centered culture designed to support work/life balance.
• Easy Healthcare Corporation is an Equal Opportunity Employer.