Brand Design Lead

About Spellbook

About the Role

What You'll Do

• Own brand projects end to end, from creative direction and concept through production and delivery.
• Lead experiential and in-person brand work, including events, conferences, and activations, from spatial concept to on-site execution.
• Build generative AI brand tools and workflows that increase the speed and quality of brand work across the company.
• Prototype and ship digital brand experiences, working directly in code when it moves the work forward.
• Shape the evolution of Spellbook's brand system, defining standards that hold up across digital, print, and physical spaces.
• Set the bar for sales enablement materials like decks, one-pagers, and templates.
• Partner with Sales, Product Marketing, Customer Success, and leadership to set priorities and move work forward.
• Work closely with the Creative Director, mentor other designers, and lead regular critiques.

What You Need

• 7+ years of experience in a brand, graphic design, or related role, including leading projects from concept to delivery.
• A portfolio that shows strong skill in brand systems, editorial layout of information-dense materials, and digital or experiential work.
• Excellent attention to typography, hierarchy, and composition.
• Hands-on experience building custom AI tooling, generative systems, or automated workflows to scale brand work.
• Comfort working with AI to prototype ideas and ship digital work.
• Proficiency in Figma, the Adobe suite, and other presentation tools like Google Slides.
• Experience owning events or physical activations, including working with vendors, fabricators, and budgets.
• Comfort managing multiple projects and deadlines while setting direction for others.
• An appetite for collaboration and critique in pursuit of highly crafted, impactful work.

Nice-to-Haves

• Experience at a small studio or in an independent practice.
• Motion design or short-form video editing experience in tools like Jitter.
• Experience with creative coding, generative design, or interactive installations.
• Illustration skills.

Why Join Spellbook

• Flexible work environment focused on outcomes and autonomy.
• Company-paid group benefits for you and your family, with $1,000 towards mental health support.
• Holiday closure and generous time off policies.
• Monthly paid meals, annual wellness allowance, and parental leave top-ups.
• Competitive stock option grants as a pivotal early employee.

Compensation

• Compensation Range: CA$110K - CA$160K.
• The salary range reflects the expected total wage range including base salary and on-target commissions where applicable.
• Total rewards may include equity, health and wellness benefits, and other company programs.