Boutique Manager
Role Overview
Lead the Longines Boutique to achieve sales excellence, deliver exceptional client experiences, and maintain the brand's reputation and standards.
Drive commercial performance, develop client relationships, lead the boutique team, and ensure operational excellence while representing Longines values.
Key Skills for This Role
Full Job Posting
Job purpose
Lead the Longines Boutique to achieve sales excellence, deliver exceptional client experiences, and maintain the brand's reputation and standards.
Drive commercial performance, develop client relationships, lead the boutique team, and ensure operational excellence while representing Longines values.
Sales and business performance
- Achieve sales targets, KPIs, and profitability objectives; monitor sales achievement, growth, conversion, average transaction value, and units per transaction.
- Analyze sales reports, market trends, and customer insights; identify growth opportunities and execute plans to improve boutique performance.
- Drive client acquisition, customer retention, and commercial objectives.
Client experience and development
- Deliver exceptional customer experiences and promote Longines heritage, craftsmanship, collections, and brand values.
- Develop VIP and loyal-customer relationships; lead CRM and clienteling activities to strengthen loyalty.
- Follow up on customer inquiries and after-sales service requests; support boutique events and customer engagement.
Team leadership and development
- Lead, coach, motivate, and develop the boutique team; monitor productivity and sales performance.
- Conduct performance reviews, coaching sessions, and development discussions; support recruitment, onboarding, and training.
- Foster accountability, teamwork, and service excellence; support succession planning and talent development.
Boutique operations and standards
- Oversee daily operations, inventory management, cash handling, reporting, and staffing coverage.
- Maintain compliance with company policies, security procedures, and brand standards; manage stock levels, replenishments, transfers, and inventory accuracy.
- Protect boutique assets, resolve operational and maintenance issues, and ensure visual merchandising, presentation, and cleanliness meet brand standards.
- Support product launches, marketing campaigns, and promotional activities.
Reporting, planning, and authority
- Prepare and review boutique performance reports, analyze KPIs, and provide regular updates to the Brand Manager.
- Support budgeting, forecasting, and sales planning; recommend initiatives to improve efficiency and sales performance.
- Manage daily operations and team activities, allocate responsibilities and resources, and approve decisions within delegated authority.
- Recommend recruitment, promotion, and development actions; lead corrective actions and escalate exceptional commercial decisions according to policy.
Qualifications and experience
- At least 8 years of retail experience with proven leadership success.
- A bachelor's degree in business, management, marketing, or a related field is preferred.
- Luxury retail, watches, jewelry, or premium retail experience is preferred.
- Strong leadership, communication, people management, commercial awareness, and sales management capabilities.
- Experience with retail systems and Microsoft Office applications.
- Fluent English; Arabic is preferred.
Performance measures and challenges
KPIs include sales achievement and growth, conversion, average transaction value, units per transaction, new-client acquisition, CRM data completeness, repeat business, and VIP retention.
Team and operational measures include sales achievement, employee retention, training and review completion, inventory accuracy, audit and brand-standard compliance, reporting accuracy, and stock-loss prevention.
Customer measures include satisfaction, mystery-shopper results, service quality, and complaint resolution.
Key challenges include meeting targets, building loyalty, balancing commercial performance with customer experience, developing a high-performing team, and maintaining operational excellence.
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