Boutique Manager

Job Purpose

1. Sales & Business Performance

• Achieve and exceed boutique sales targets, KPIs, and profitability objectives.
• Monitor sales performance, conversion rates, average transaction value (ATV), and units per transaction (UPT).
• Analyze sales reports, market trends, and customer insights to identify growth opportunities.
• Develop and execute action plans to maximize boutique performance.
• Ensure achievement of all commercial objectives and business targets.
• Drive client acquisition and customer retention initiatives.

2. Client Experience & Client Development

• Ensure delivery of exceptional customer experiences across all client touchpoints.
• Promote Longines heritage, craftsmanship, collections, and brand values.
• Develop and maintain relationships with VIP and loyal customers.
• Lead CRM and clienteling activities to strengthen customer loyalty.
• Ensure effective follow-up on customer inquiries and after-sales service requests.
• Support boutique events and customer engagement activities.

3. Team Leadership & Development

• Lead, coach, motivate, and develop the boutique team.
• Conduct regular performance reviews, coaching sessions, and development discussions.
• Monitor team productivity and sales performance.
• Support recruitment, onboarding, and training activities.
• Foster a culture of accountability, teamwork, and service excellence.
• Ensure succession planning and talent development within the boutique.

4. Boutique Operations & Compliance

• Oversee daily boutique operations, inventory management, cash handling, and reporting activities.
• Ensure compliance with company policies, security procedures, and brand standards.
• Monitor stock levels, replenishments, transfers, and inventory accuracy.
• Ensure proper scheduling and staffing coverage during operating hours.
• Maintain boutique security, asset protection, and operational controls.
• Ensure timely resolution of operational and maintenance issues.

5. Visual Merchandising & Brand Standards

• Ensure execution of Longines visual merchandising guidelines.
• Maintain boutique presentation, cleanliness, and professional appearance.
• Support product launches, marketing campaigns, and promotional activities.
• Ensure all displays consistently reflect brand standards and commercial priorities.

6. Reporting & Business Planning

• Prepare and review boutique performance reports.
• Analyze KPIs and identify improvement opportunities.
• Provide regular business updates to the Brand Manager.
• Support budgeting, forecasting, and sales planning activities.
• Recommend initiatives to improve operational efficiency and sales performance.

• Sales Growth (%)

• Conversion Rate

• Team Sales Achievement

• Employee Retention

Operational Excellence

• Inventory Accuracy

• Boutique Standards Compliance

• Reporting Accuracy

Authority & Decision Making

• Manage daily boutique operations and team activities.
• Allocate responsibilities and resources within the boutique.
• Recommend recruitment, promotion, and development actions.
• Approve operational decisions within delegated authority.
• Escalate exceptional commercial decisions according to company policy.
• Lead corrective actions related to sales, operations, and customer experience.

Qualifications & Experience

• Bachelor's Degree in Business, Management, Marketing, or related field preferred.
• Minimum 8 years of retail experience with proven leadership success.
• Luxury retail, watches, jewelry, or premium retail experience preferred.
• Strong leadership, communication, and people management skills.
• Strong commercial awareness and sales management capabilities.
• Experience with retail systems and Microsoft Office applications.
• Fluent in English; Arabic preferred.

Leadership Competencies

• Team Leadership

• Coaching & Development

• Decision Making
• Accountability
• Performance Management

Commercial Competencies

• Sales Management
• Business Development

• Customer Relationship Management

• Clienteling
• Commercial Awareness

Operational Competencies

• Retail Operations
• Inventory Management

• Compliance & Controls

• Business Reporting
• Problem Solving

Internal

• Brand Manager

• Assistant Boutique Manager

• Sales Associates
• Marketing Team
• Finance Team
• HR Team
• Logistics Team

External

• Customers
• VIP Clients
• Mall Management
• Brand Representatives
• Service Providers

Key Challenges

• Achieving sales targets in a competitive luxury retail market.
• Building long-term customer loyalty and retention.
• Balancing commercial performance with customer experience excellence.
• Leading and developing a high-performing retail team.
• Maintaining operational excellence while driving business growth.