B2B Marketing Manager - Lead Generation & Revenue Growth

Contract

About the Role

B2B Marketing Manager

Key Responsibilities

• Plan, coordinate, and execute B2B lead generation campaigns across multiple channels (email, social, paid media, events, webinars) in collaboration with the product team, sales team, and agencies.
• Manage marketing events and webinars from concept to completion, ensuring alignment with business objectives.
• Ensure all leads are accurately captured in Microsoft Dynamics CRM.
• Track and monitor leads through the sales funnel, providing regular reports on conversion rates and pipeline contribution.
• Collaborate closely with the sales team to ensure opportunities are followed up and closed, maintaining a closed-loop reporting process.
• Work with internal stakeholders and external agencies to deliver high-quality marketing initiatives on time and on budget.
• Optimize campaign performance through data analysis, testing, and feedback loops.
• Ensure brand consistency across all campaigns and touchpoints.

Required Skills & Experience

• Proven experience in B2B marketing, preferably in lead generation and sales pipeline development.
• Strong understanding of CRM systems (Microsoft Dynamics, Eloqua, Wrike, Swoogo).
• Exceptional project management and organizational skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Strong communication skills for effective stakeholder and agency management.
• Analytical mindset with the ability to interpret marketing and sales data.
• Experience with event/webinar management tools and marketing automation platforms.