B2B Campaign Manager – Enterprise ABM
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B2B Campaign Manager – Enterprise ABM
Location: Hybrid – Los Angeles, California Employment Type: Full-Time Experience: 5+ Years Salary: $100K - $115K
Own the Campaign. Build It. Launch It. Prove the Impact.
We’re partnering confidentially with a growing enterprise technology organization seeking a hands-on B2B Campaign Manager to own campaign execution across complex, high-value enterprise markets.
This is a builder role. You’ll work closely with Sales to develop targeted ABM programs, build and launch campaigns directly in HubSpot, and manage broader demand-generation initiatives across paid, organic, events and digital channels.
The focus isn't lead volume or vanity metrics.
It’s meaningful account engagement and measurable pipeline contribution.
What You’ll Own
Build and execute 1:1 and 1:few ABM campaigns against strategic named accounts
Partner with Sales on account targeting, messaging, sequencing and engagement
Research enterprise accounts and identify relevant business triggers and campaign angles
Build HubSpot lists, segmentation, workflows, sequences, tracking and attribution
Develop and launch top-of-funnel campaigns across priority verticals
Manage always-on LinkedIn and targeted paid programs
Support event and webinar promotion and follow-up
Contribute to SEO and answer-engine optimization initiatives
Track campaign performance and translate engagement into actionable commercial insights
Continuously improve campaigns based on pipeline and account-level performance
Required
5+ years of B2B marketing experience
Strong experience within enterprise or complex B2B sales environments
Advanced, hands-on HubSpot proficiency
Experience personally building and launching campaigns end-to-end
Understanding of long, multi-stakeholder enterprise buying cycles
Strong analytical and commercial judgment
Ability to work independently in a lean, fast-moving environment
Comfortable partnering directly with Sales
HubSpot is a genuine requirement. You should be able to independently build lists and segments, configure workflows and sequences, establish campaign tracking and attribution, and report on performance.
Highly Valued
Hands-on Account-Based Marketing (ABM) experience
Named-account and multi-touch campaign execution
Enterprise SaaS or technology marketing
Experience across energy, utilities, mining, oil & gas, infrastructure or other industrial markets
Paid LinkedIn and niche B2B audience targeting
SEO/AEO and organic demand generation
Practical use of AI tools for research, campaign development, personalization or automation
Who Will Thrive Here?
You’re someone who likes to build and ship, not simply develop frameworks for other people to execute.
You can move from researching an enterprise account to developing the campaign angle, building the audience in HubSpot, launching the program, analyzing engagement and working with Sales on what happens next.
You understand that the best enterprise campaign isn't necessarily the one generating the most leads.
It's the one creating the right conversations with the right accounts.
Why Consider This Opportunity?
Own enterprise campaigns from strategy through execution
Work directly with Sales on strategic accounts
Significant autonomy and visibility
Established HubSpot infrastructure
Modern AI-enabled marketing environment
Exposure to complex, high-value enterprise markets
Opportunity to influence how the campaign function scales
Qualifications
- Required
- 5+ years of B2B marketing experience
- Strong experience within enterprise or complex B2B sales environments
- Advanced, hands-on HubSpot proficiency
- Experience personally building and launching campaigns end-to-end
- Understanding of long, multi-stakeholder enterprise buying cycles
- Strong analytical and commercial judgment
- Ability to work independently in a lean, fast-moving environment
- Comfortable partnering directly with Sales
- HubSpot is a genuine requirement. You should be able to independently build lists and segments, configure workflows and sequences, establish campaign tracking and attribution, and report on performance.
- Highly Valued
- Hands-on Account-Based Marketing (ABM) experience
- Named-account and multi-touch campaign execution
- Enterprise SaaS or technology marketing
- Experience across energy, utilities, mining, oil & gas, infrastructure or other industrial markets
- Paid LinkedIn and niche B2B audience targeting
- SEO/AEO and organic demand generation
- Practical use of AI tools for research, campaign development, personalization or automation
- Who Will Thrive Here?
- You’re someone who likes to build and ship, not simply develop frameworks for other people to execute.
- You can move from researching an enterprise account to developing the campaign angle, building the audience in HubSpot, launching the program, analyzing engagement and working with Sales on what happens next.
- You understand that the best enterprise campaign isn't necessarily the one generating the most leads.
- It's the one creating the right conversations with the right accounts.
- Why Consider This Opportunity?
- Own enterprise campaigns from strategy through execution
- Work directly with Sales on strategic accounts
- Significant autonomy and visibility
- Established HubSpot infrastructure
- Modern AI-enabled marketing environment
- Exposure to complex, high-value enterprise markets
- Opportunity to influence how the campaign function scales
About Rocware
Manufacturer of video conferencing cameras and unified communication solutions.
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