AVP, Triangle & Loyalty
Role Overview
Lead the strategy, development, and delivery of digital experiences supporting the Triangle loyalty program.
Shape a digital vision and roadmap that create connected customer experiences and measurable outcomes.
Lead a team of digital product professionals and collaborate across business and technology functions.
Key Skills for This Role
Full Job Posting
Role overview
Lead the strategy, development, and delivery of digital experiences supporting the Triangle loyalty program.
Shape a digital vision and roadmap that create connected customer experiences and measurable outcomes.
Lead a team of digital product professionals and collaborate across business and technology functions.
Responsibilities
- Lead, coach, and develop the Triangle Digital team and strengthen product management capabilities.
- Set the digital vision, strategy, multi-year roadmap, product plans, and investment priorities.
- Oversee design, delivery, and continuous improvement of customer-facing digital journeys.
- Partner with Loyalty, Technology, Canadian Tire Bank, Lifecycle Marketing, Data and Analytics, Store Operations, and other teams.
- Use customer insights, market trends, data, and experimentation to set priorities and improve outcomes.
- Manage portfolio planning, budgeting, resource allocation, delivery risks, dependencies, and performance measures.
- Ensure products meet quality, security, privacy, accessibility, reliability, and responsible data-use standards.
- Communicate strategy, progress, performance, risks, and decisions to senior leaders and stakeholders.
Qualifications
- Bachelor’s degree in business, technology, design, or a related field; an advanced degree is an asset.
- Significant progressive leadership experience in digital product management, digital commerce, loyalty, or a related customer-focused field.
- Experience leading customer-facing digital products, portfolios, and cross-functional teams at scale.
- Epsilon or comparable enterprise loyalty platform experience is preferred.
- Bring strategic, commercial, and financial acumen, including portfolio planning, budgeting, and resource prioritization.
- Understand digital product development, customer experience, modern delivery, and data-informed decision-making.
- Demonstrate team leadership, communication, judgment, influence, and customer focus.
About Canadian Tire Corporation
Canadian Tire Corporation operates retail, financial services, loyalty, petroleum, and real estate businesses, including Canadian Tire, SportChek, Mark’s, PartSource, Gas+, Triangle Rewards, and CT REIT.
Benefits
- Eligible employees may receive store discounts, learning support, profit sharing, retirement and savings programs, and enhanced flex benefits.
- The company describes mental health benefits of CAD 5,000 per year for benefits-eligible employees and their families.
Recruitment process
- This posting is for an existing vacancy. Artificial intelligence tools may assist initial resume screening; human recruiters make hiring decisions.
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