Automotive Sales Consultant

Full-time

Napleton Automotive Group is a family-owned dealer group with stores across Chicagoland and Wisconsin, representing Chrysler, Dodge, Jeep, Ram, Ford, Chevrolet, Buick, GMC, Hyundai, and Genesis.

Napleton CDJR of Beaver Dam serves Beaver Dam, Columbus, Watertown, Fond du Lac, and the surrounding Dodge County communities. Four brands under one roof means you're never stuck with one answer — a customer who came in for a Grand Cherokee might leave in a Ram, and you get paid either way. A lot of our business is repeat and referral from families who've bought here before.

As a Sales Consultant, you help customers find the right vehicle and guide them through the entire process — first hello to handing over the keys. You'll work leads, greet walk-ins, demonstrate vehicles, present numbers, and follow up with people who aren't ready yet.

You don't need to have sold cars before. You need to be someone people trust, someone who follows up when they say they will, and someone who wants to get paid for how hard they work rather than how many hours they sit at a desk.

Greet and qualify walk-in traffic; find out what someone actually needs before showing them anything

Respond to internet leads and phone inquiries quickly — speed matters more than polish

Conduct product demonstrations and test drives

Present pricing, payment options, and trade-in values clearly and honestly

Ask for the sale, handle objections, and close

Maintain consistent contact with unsold prospects — most deals happen on the second or third conversation

Stay in touch with past customers for referrals, service, and repeat business

Log every interaction in the CRM so nothing falls through the cracks

Jeep: Wrangler, Gladiator, Grand Cherokee and Grand Cherokee L, Wagoneer and Grand Wagoneer, Compass, and the 4xe plug-in hybrids. Learn what Trail Rated actually means, the trim walk from Sport to Rubicon, and the difference between Command-Trac, Rock-Trac, and Quadra-Trac

Ram: 1500, 2500 and 3500 Heavy Duty, and ProMaster. Get fluent in payload, tow ratings, gooseneck vs. fifth-wheel, Cummins vs. HEMI, cab and bed configurations, and the trim walk from Tradesman to Limited

Dodge: Durango, Hornet, and the performance lineup

Chrysler: Pacifica and Pacifica Hybrid — the minivan buyer is a completely different conversation and a very loyal one

Understand Ram commercial and BusinessLink programs for local farms, trades, and small businesses

Complete Stellantis manufacturer certification training (we pay for it)

Stay current on inventory and available incentives, both new and pre-owned

Coordinate with the finance team and management on deal structure

Perform thorough vehicle deliveries — set up Uconnect, pair the phone, walk the features

Follow up post-sale and earn a good survey score honestly

Represent the store well in a community where reputation travels fast

Strong communication skills and a genuine willingness to talk to strangers

Self-motivation — nobody will stand over you and tell you to make calls

Reliability and a professional appearance

Basic computer and smartphone proficiency

Valid driver's license with an acceptable driving record

Availability to work a retail schedule including Saturdays

Ability to pass a background check and pre-employment screening

High school diploma or equivalent

Previous automotive sales experience

Any commissioned sales, retail, restaurant, hospitality, or customer service background

Truck, trailer, towing, agricultural, or construction familiarity — it goes a long way with Ram buyers in this market

Off-road, powersports, or outdoor recreation interest — Jeep customers can tell when you actually get it

Small business or commercial/fleet sales experience

Military service

CRM experience

Bilingual (Spanish a plus)

People who are competitive with themselves

People who'd rather have an uncapped pay plan than a safe salary

People who follow up on day 30 when everyone else quit on day 3

People who are coachable and actually apply what they're taught