Associate, Operations
Role Overview
G2 is looking for an Associate, Operations to join our Buyer Research Operations team. In this role, you will manage daily lead processing, buyer validation, and secondary research for the Pay-Per-Lead (PPL) program. In this role, you will streamline lead qualification and execute vital operational workflows to directly drive G2's PPL revenue growth.
Key Skills for This Role
Full Job Posting
About The Role
G2 is looking for an Associate, Operations to join our Buyer Research Operations team. In this role, you will manage daily lead processing, buyer validation, and secondary research for the Pay-Per-Lead (PPL) program. In this role, you will streamline lead qualification and execute vital operational workflows to directly drive G2's PPL revenue growth.
In This Role, You Will:
Execute Daily Lead Processing & Buyer Research Operations
Execute secondary research and leverage databases to identify/quality buyer information supporting PPL business.
Validate buyer information and discover new contact details online (e.g., via LinkedIn, ZoomInfo, or company websites and other identified databases) to expand the PPL qualification process.
Identify high-relevance leads for the sales team to pursue for product offerings.
Leverage data triangulation and high-quality research to identify new target associations for Partner expansion programs.
Maintain strict quality standards and accuracy while meeting target turnaround times and throughput SLAs.
Vendor Research, Profiling & Catalog Management
Conduct secondary research to map software products across vendors and identify relevant points of contact (POCs).
Create comprehensive company snapshots capturing vendor capabilities and key insights to empower sales rep execution.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
Strong secondary research and data triangulation skills.
Basic technology and software knowledge.
Intermediate Excel proficiency.
Experience with sales intelligence tools (e.g., D&B, ZoomInfo, LinkedIn Sales Navigator).
Excellent written and verbal communication.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
How We Use AI Technology in Our Hiring Process G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.
About G2
Private B2B software marketplace helping businesses discover, compare, and manage software through peer reviews.
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