Associate Media Planner

As an Associate Media Planner, you are eager to dive into the world of media trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media syndication and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty—and you are ready to learn from the robust team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.

Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.

Assist in the development and execution of multi-channel media plans, including digital display, paid social, video, search, and traditional media

Work closely with the billing team to ensure prompt payments.

Be responsible for media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.

Support Marketing and Media Managers in reporting templates, management and presentations to clients.

Be responsible for pulling and delivering accurate data in initial analyses.

Research and prepare new information for paid media plans, RFPs, and presentations.

Evaluate, build, and maintain relationships in the display and emerging media community.

Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments.

Participate in new business efforts as needed by team lead(s).

Familiarity with and passion for digital media.

Analytical mindset

Strong interpersonal, written, and verbal communication skills.

Ability to multi-task and meet deadlines while paying attention to details.

Ability to work effectively under stressful situations and time constraints.

Good project management, planning and organizational skills.

Ability to work independently yet seek help when needed.

Proficient in MS Office, specifically Excel.

Independent and able to work with minimal supervision while maintaining focus and productivity.

Flexible and able to quickly adapt to new situations.

Exposure or general understanding of digital media, or relevant capstone projects or internships.

Basic understanding of marketing metrics and performance tracking a plus