Associate Media Manager, Wellness

Position Overview

Media Planning & Execution

• Support development and execution of full-funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
• Translate brand and business goals into actionable media plans, calendars, and launch requirements.
• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on-time delivery for annual and tentpole campaigns.

Performance Management & Optimization

• Monitor in-flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New-to-Brand sales for Beauty & Wellness, with a focus on Amazon media.
• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
• Build clear, insight-driven reporting for internal teams with actionable next steps.

Insights, Forecasting & Strategy Support

• Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
• Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.

Cross-Functional Collaboration

• Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.
• Serve as the day-to-day bridge between Brand, Sales, Creative, eCommerce, and the media agency.
• Provide creative teams with channel specific guidance to ensure assets meet platform best practices.
• Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences.

Budget & Vendor Management

• Track pacing, actualization, and budget adherence across campaigns.
• Support agency management, ensuring clarity on deliverables, timelines, and performance expectations.
• Investigate performance trends and push partners toward continuous improvement.

Skills Needed To Be Successful In This Role

• Track record of improving digital/media performance and KPIs.
• Strong problem-solving skills with a proven ability to navigate complex, fast-paced, multi-stakeholder environments with incomplete information and competing priorities.
• Experience with media budgeting and spend management, including pacing, forecasting, and optimization.
• Knowledge of media planning processes and deliverables, including media plans, flowcharts, creative specifications, and billing.
• Understanding of eCommerce, retail media ecosystems, consumer behavior, and the purchase journey.
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations that support business and revenue goals.
• Excellent written and verbal communication skills, including the ability to clearly present performance insights and recommendations to stakeholders.
• Self-starter with a proactive, solution-oriented mindset and the ability to work independently while driving results.
• Strong project management skills with the ability to prioritize multiple deadlines while maintaining accuracy and attention to detail.
• Demonstrated ownership, accountability, adaptability, and agility in dynamic environments.
• Curious, collaborative team player with a commitment to continuous learning.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in digital media, performance marketing, or media planning.
• Retail media experience, ideally with Amazon Ads and Walmart Connect.
• Experience working with agencies and managing external partners.
• Experience collaborating with cross-functional teams (Brand, eCommerce, Sales, Creative, Regulatory).
• Digital media planning and execution (paid social, search, display, retail media).
• Performance marketing expertise (CAC, ROAS, conversion optimization).
• Proficiency in Google Ads, Meta, Amazon Ads, DSPs, The Trade Desk.
• Experience with analytics and reporting tools (Excel, Google Analytics, BI platforms).
• Authorized to work in the United States on a full-time basis.

Preferred Qualifications

• Advertising agency experience.
• Experience in consumer products, wellness, healthcare, or regulated categories.

Compensation

• In Massachusetts, the standard base pay range for this role is $70,447 - $88,059 annually.
• This base pay range is specific to Massachusetts and may not be applicable to other locations.
• Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance.