Associate Manager, Loyalty Program

Reporting to the Manager, Loyalty Products, the Associate Manager, Loyalty Program supports the strategy, growth and evolution of Triangle Rewards.

The role translates member, market and program insights into actionable recommendations, leads initiatives from planning through execution, and supports strong program governance and day-to-day stewardship.

Working across Marketing, Digital, Analytics, Finance, Legal, Privacy and the Contact Centre, the Associate Manager balances strategic thinking with disciplined delivery to create clear, consistent and operationally sound member experiences across banners and channels.

What you’ll do:

• Support loyalty strategy and roadmap: Help evolve Triangle Rewards strategies, value propositions, policies and member experiences, translating enterprise priorities and member insights into actionable plans.
• Lead cross-functional initiatives: Mobilize partners across Product, Marketing, Analytics, Finance, Research, Operations and other teams to deliver loyalty initiatives, pilots and program changes.
• Lead loyalty research and insights: Partner with Research & Insights to shape recurring and ad hoc member research, competitive reviews and performance reporting, translating findings into recommendations for business leaders.
• Provide program governance: Apply program rules, Terms and Conditions, customer policies and operational controls to protect program integrity and support a consistent member experience.
• Translate strategy into execution: Develop business requirements, implementation plans and decision materials, identifying dependencies, risks, approvals and cross-functional accountabilities.
• Monitor program performance: Partner with Analytics and Finance to assess member behaviour, customer feedback, operational results and financial impacts, and recommend opportunities for improvement.
• Prepare leadership communications: Create clear presentations, recommendations, updates and decision materials for senior leaders, cross-functional partners and governance.

Support operational excellence: Maintain recurring processes, controls, coordinate issue resolution and improve ways of working across the loyalty program.

• What you bring :
• Post-secondary education in business, marketing, strategy or a related field.
• Experience in loyalty, customer strategy, program management, marketing, product or a related discipline.
• Demonstrated ability to lead cross-functional work in a complex, matrixed organization and move initiatives from ambiguity to execution.
• Strong analytical and problem-solving skills, with the ability to interpret research, customer data and business performance and turn findings into practical recommendations.
• Excellent written and verbal communication skills, including experience preparing presentations and recommendations for senior audiences.
• Strong project management, organization and attention to detail, with the ability to manage multiple priorities and deadlines.
• Sound judgment and comfort working with customer policies, program rules, financial considerations and legal or privacy requirements.
• Proficiency with Microsoft PowerPoint, Excel and Word; experience with customer research, loyalty platforms or data visualization is an asset.

We’re always looking for great talent!

In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being

Career growth opportunities and product discounts

• Broadband Salary Range: $64,000 – $106,000.

Our typical hiring range is between $64,000 and $85,000.

decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements.

For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes.

All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.

With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.

It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging!

Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

We are united in our purpose of being here to help make life in Canada better.

We stand firm in our Core Value that inclusion is a must.

We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.

Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.