Associate Manager - Creative

Job Description

Main Duties

• Develop and own creative and brand visual identity strategies aligned with brand, marketing, and enrolment objectives
• Act as custodian of brand visual identity, ensuring consistency, quality, and evolution across all schools and platforms
• Lead the delivery of creative programmes from concept through execution across digital, video, motion, print, and on-ground environments
• Lead, manage, and develop a team of Creative Officers supporting school-level and HQ-led initiatives
• Lead the localisation, adaptation, and rollout of HQ-led brand identities, creative frameworks, and campaigns across schools
• Ensure creative strategy and execution are informed by research, insights, and performance data
• Drive creative excellence, governance, and continuous improvement across all assigned activity

S

• pecific Duties
• Develop and evolve brand visual identities, sub-brands, and creative systems grounded in research, insight, and data
• Own and maintain brand guidelines, toolkits, and visual standards, ensuring clarity and consistent adoption
• Lead creative ideation, concept development, and storytelling across campaigns, launches, and key initiatives
• Oversee video development, motion graphics, animation, and multimedia storytelling across platforms
• Lead the development of HTML banners, dynamic creative assets, and digital ad formats in collaboration with digital teams
• Oversee the development and rollout of creative assets including digital content, social assets, print collateral, OOH, event branding, and school environments
• Translate HQ-led creative frameworks and campaigns into effective, high-quality school-level executions
• Provide creative direction, quality control, and performance feedback to Creative Officers
• Brief, manage, and quality-control external creative agencies and production partners as required
• Partner closely with Brand, Digital, and Communications teams to ensure integrated execution and alignment
• Support creative delivery for open days, enrolment campaigns, launches, and key school milestones
• Identify opportunities to elevate creative quality, storytelling, and innovation across schools and platforms

Minimum Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Creative Arts, Marketing, or a related discipline
• Formal training or certifications in design, branding, motion, or digital creative disciplines are desirable

Minimum Experience

• 6–10+ years’ experience in creative, brand, or design leadership roles
• Proven experience developing and owning brand visual identities and creative systems
• Strong track record delivering integrated creative campaigns across digital, video, motion, print, and physical environments
• Demonstrated experience leading creative teams and managing direct reports
• Experience rolling out HQ-led brand identities and creative frameworks across multiple brands or locations
• Experience working in multi-brand, portfolio, or complex organisational environments
• Experience within education, hospitality, or premium service-led brands is preferred

Job Specific Knowledge & Skill

• Excellent English language skills, written and oral
• Work in a highly collaborative and effective manner, both independently and in cross-functional teams
• Very good at establishing professional relationships within and across companies
• Ability to roll up sleeves and get things done through taking calculated risks and experimenting with new solutions
• Attention to detail with diligent follow-up, and able to execute in a timely manner
• Skilled in multitasking and handling pressure
• Organizational ability, of self and others
• Capable of influencing people and talented in networking with cultural sensitivity
• Great interpersonal skills
• Ability to think strategically
• Commercial acumen
• Expert-level understanding of brand visual identity systems and creative strategy
• Strong expertise in video production, motion graphics, animation, and multimedia storytelling
• Working knowledge of HTML banner development, dynamic creative optimisation, and digital ad formats
• Ability to ground creative decisions in research, insight, and performance data
• Strong understanding of digital, social, print, OOH, and experiential design principles
• Proven people leadership, coaching, and development capability
• Excellent creative leadership, briefing, and stakeholder management skills
• Strong eye for detail, craft, and quality control
• Confident in presenting creative ideas and rationale to senior stakeholders
• Highly structured, forward-thinking, and outcome-oriented
• Working knowledge of the following:
• Creative & design platforms
• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• Strong working knowledge of Canva (including brand kits, templates, and scalable systems for non-design stakeholders)
• Experience with Figma or similar collaborative design tools for digital and UI-led assets
• Video, motion & multimedia
• Expertise in video production workflows, editing, and post-production
• Strong capability in motion graphics and animation (After Effects or equivalent)
• Understanding of video optimisation for social, web, and performance marketing
• Digital & HTML assets
• Working knowledge of HTML5 banner development, dynamic creative formats, and rich media ads
• Familiarity with tools such as Google Web Designer, or equivalent HTML5 creative platforms
• Understanding of creative requirements for programmatic and performance-led environments
• Brand systems & governance
• Strong experience developing brand identity systems, guidelines, and toolkits
• Ability to govern brand consistency across multiple brands, schools, and environments
• Strong understanding of applying research, insights, and performance data to inform creative decisions

• Adobe Certified Professional (ACP)

• Google Creative or HTML5 display certifications
• Motion graphics or video production certifications
• UX, design thinking, or brand strategy certifications
• Leadership & delivery
• Proven people management, coaching, and creative leadership capability
• Strong briefing, presentation, and stakeholder management skills
• High attention to detail, craft, and quality control
• Structured, forward-thinking, and outcome-oriented mindset

What We Offer