Associate Director, Strategy, MENA
Role Overview
The Growth Strategy Associate Director joins the Growth team and works closely with growth, intelligence, and marketing teams on new-business responses.
The role is part of a squad delivering strategies to win and retain key multi-market clients for the group and its agencies.
The role supports and leads strategic work across pitches, prospecting, and growth initiatives, working with the Head of Growth and senior strategy leaders.
Key Skills for This Role
Full Job Posting
About WPP Media
WPP describes itself as a growth partner for leading brands, using talent, data, intelligence, partnerships, and its WPP Open marketing platform.
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role summary and impact
The Growth Strategy Associate Director joins the Growth team and works closely with growth, intelligence, and marketing teams on new-business responses.
The role is part of a squad delivering strategies to win and retain key multi-market clients for the group and its agencies.
The role supports and leads strategic work across pitches, prospecting, and growth initiatives, working with the Head of Growth and senior strategy leaders.
Core responsibilities
- Support strategic workstreams for multi-market pitches, global prospecting, local pitches, and growth opportunities.
- Lead medium and small local pitches end to end, from strategy writing and connection planning to presenting.
- Develop and present strategies for pitches, prospecting, and internal meetings.
- Use agency planning approaches, including Mindshare’s Good Growth Platform, Wavemaker’s Provocative Planning, and EssenceMediacom’s Breakthrough, to shape differentiated strategic thinking.
- Combine multidisciplinary inputs into clear strategic stories and work with Insights to apply category, company, consumer, and cultural insights.
- Support the Head of Growth across pitches and initiatives, and build relationships across WPP practices.
- Share work and learnings, collaborate on growth propositions, and help adapt successful approaches across markets.
- Contribute client needs, market trends, pitch learnings, thought leadership, and category insights to strengthen the growth approach and squad capability.
Skills and experience
- Strong experience in strategy, growth, new business, or client-facing strategic roles; media, marketing, or agency experience is ideal.
- Multi-market work across the UAE, KSA, and wider markets is an ideal background.
- Proven ability to develop and present pitch and prospecting strategies, with strong storytelling and presentation skills.
- Ability to translate business and marketing challenges into differentiated strategic opportunities and ideas.
- Strong collaboration and stakeholder management across disciplines, markets, and seniority levels.
- Proactive, commercially minded, adaptable, and able to lead strategic workstreams independently while working with senior leadership.
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